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12-23-2011 @ 6:59PM
With Lucasfilm, anything you are allowed to license is go big or go home. Yes, you get the blessing of instant audience, but you pay so much for those rights, it is difficult to be profitable unless you are well prepared. I feel BioWare is up to the challenge, and it will be very interesting to see how this plays out. I hope it sticks around.I can understand Kotick's comment very well. It is difficult enough to launch successfully if your marketing game or timing is off. Blizz and Valve are both notorious for being good at neither of those (particularly timing) when it comes to launching new content. If they had to pay for rights like BioWare is doing, it would take some serious theoretical math style accounting to cook a profit from those books for the first year or so. On the other hand, BioWare keeps gradually earning my respect, so it may just be the company to pull this off.
12-24-2011 @ 10:37AM
The oddballs are the ThinkGeek licenses. A relatively small company is able to get license deals with LucasFilms to create and sell products such as a TaunTaun sleeping bag.Seriously, it started out as an April Fool's, and the demand was so great, they actually got the license, had them created, and sell them.I wonder how much they had to pay for that. They have other products that are officially licensed, and they created them.
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