How much is a brand name license worth?

Reader Comments (Page 1 of 1)

12-23-2011 @ 10:41PM

bluskreem said...

This makes me wonder about the DC Universe MMO. The game features DC's biggest characters, and many of the voice actors that are famous for playing these roles. The licensing fees must be enormous, yet only a few months ago the game went FTP. How can Sony afford this with out hemorrhaging money?

12-23-2011 @ 10:58PM

maelwys22 said...

DCUO uses the Unreal Engine 3 - just like the average game on the Xbox 360 or PS3. The infrastructure of the game was already in place. That saves all the ground up programming and design creation for a new system.

And it puts DCUO much more in the neighborhood of being a ramped up xboxlive game than a full on AAA MMO.

Add your comments

Your comments:

Remember me

E-Mail me when someone replies to this comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.