How much is a brand name license worth?

Reader Comments (Page 1 of 1)

12-24-2011 @ 10:37AM

Drakkenfyre said...

The oddballs are the ThinkGeek licenses. A relatively small company is able to get license deals with LucasFilms to create and sell products such as a TaunTaun sleeping bag.

Seriously, it started out as an April Fool's, and the demand was so great, they actually got the license, had them created, and sell them.

I wonder how much they had to pay for that. They have other products that are officially licensed, and they created them.

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