How much is a brand name license worth?

Reader Comments (Page 1 of 1)

12-24-2011 @ 12:57PM

emberdione said...

Considering Kotick is a Moneyball fan, I doubt it. That is exactly the mentality he is applying here. 1.5 million subs where he keeps all the money is better than 2 million subs where he has to share it. Also the point is, we don't know the share breakdown. It could be 2 dollars, it could be 7.50. Lucas has some pretty nasty lawyers on his side.

Add your comments

Your comments:

Remember me

E-Mail me when someone replies to this comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.