How much is a brand name license worth?

Reader Comments (Page 1 of 1)

12-24-2011 @ 2:13PM

Junglebabe said...

I thought Lucas took the money from Episode IV to build "Industrial Light & Magic", which he used to do the special effects for episodes V and beyond.

Also, Lucas personally canvassed film production companies to find one that would give him exclusive rights over everything about the brand name. Fox just happened to be the sucker.

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