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12-24-2011 @ 4:46PM
While it is standard to have sequel rights clause, you should bear in mind that this wasn't the case in the 70's. Jaws and then Star Wars literally invented the concept of a "blockbuster film." After the end of the studio system, Hollywood was in it's post-classical, "American New Wave" era, which was defined by alternative, auteur-istic film making with very little focus on franchising or building brands. Rather, directors focused on making movies that were stand-alone artistic vehicles. This era lasted from the late 60s until the end of the 1970s. While it's easy to look back and realize their mistakes in hindsight, studios had very little, if any, experience developing a film as an intellectual property instead of just a movie. Here's an excerpt from wikipedia:"In retrospect, Jaws (1975) and Star Wars (1977) marked the beginning of the end for the New Hollywood era. With their unprecedented box-office successes, Steven Spielberg's and George Lucas's films jumpstarted Hollywood's blockbuster mentality, giving studios a new paradigm of how to make money in the changing commercial landscape. The focus on high-concept premises, with greater concentration on tie-in merchandise (such as toys), spin-offs into other media (such as soundtracks), and the use of sequels (which had been made more respectable by Coppola's The Godfather Part II), all showed the studios how to make money in the new environment."Those two, "unprecedented" (read: without precedent) films changed the way the business worked and how they made money. What's not mentioned is that these films also pioneered wide release patterns, making a national film release a viable option to turn profits.On the original topic. When the World of Warcraft novels are written, are they done so as just a work for hire, with Blizzard taking responsibility for publishing? Or are the rights acquired by the author/publisher independently and royalties are paid through them?
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