How much is a brand name license worth?

Reader Comments (Page 1 of 1)

12-24-2011 @ 7:55PM

amkosh said...

Lucasarts is likely making bank from TOR, but then so is EA/Bioware as well. Kotick doesn't realize that every company that Lucasarts works with gets different license agreements, and typically if your product does well, your next agreement is more advantageous to you as the license holder has more of a "sure" thing. Actually I think its more that Kotick is an ass as opposed to being stupid.

One other thing about licensing, think about Warner/TT and Lego Starwars. They're paying two license holders and they're still insanely profitable. I doubt you'd see so many Lego X games if they weren't.

I think that unless TOR dies down pretty quick, it will have a ton of momentum, and that has to have Kotick worried.

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