Permanent price cuts to WoW expansions in the EU

Great news for all Blizzard fans! From today, our latest games are available at retail and on the Blizzard Store at new, permanently low prices. You can now get Wrath of the Lich King for a mere €19.99 and Cataclysm for just €29.99. There's never been a better time to grab the games you might have missed out on before. Just click here and celebrate the New Year by taking advantage of our new reduced prices. Still don´t have World of Warcraft? Now you can get the full game and all expansions for cheaper than ever before.
Want to check out StarCraft II? If you haven't yet taken advantage of our great new price for StarCraft II, you can click here to get yours right away!
Want to check out StarCraft II? If you haven't yet taken advantage of our great new price for StarCraft II, you can click here to get yours right away!
Filed under: Wrath of the Lich King, Cataclysm, Blizzard, News items






Reader Comments (Page 1 of 1)
Silversol Jan 6th 2012 4:28PM
From today's rates that's WoTLK for $25.43 US and Cata for $38.15 US.
Babaloo Jan 6th 2012 4:29PM
Inb4 WoW is dying lolz
On a serious note, I guess it's a given that at the end of the expansion they'd be thinking of lowering the prices and bringing back some older players back in time for Pandas and Pokemon when it comes out. Not sure about this, but could anyone say if Wrath was still at full price at around the release of 3.3? I can't remember... Because we could guesstimate a time for MoP release from that.
In A World (XBL) Jan 6th 2012 4:30PM
It's a good start, but they need a better retail strategy. The month before MOP comes out someone should be able to walk into any store like Target and pick up the entire collection, everything up to Cataclysm, in one box, for $30. Just one activation key and you're done.
Broken-toes Jan 6th 2012 5:55PM
Yep
Pyromelter Jan 6th 2012 6:10PM
While this is a good thing and a step in a right direction, I still believe this is a piecemeal approach and that the easiest thing, as well as the one that makes the most business sense, is to simply allow anyone who buys the most recent expansion should get the whole game.
They can still charge full price to people who have already been subscribed for 7+ years. At this point buying vanilla, bc, wrath, and cataclysm is really just a big encumbrance for any new players and doesn't make any sense.
vocenoctum Jan 6th 2012 7:17PM
I bought them as they came, so not an issue for me, but it's just really really getting odd to me that they don't bundle all the stuff together. I guess it's still selling, but how much of that is due to folks not understanding what they had to get when they bought the initial buy in?
It really is long past time for them to change things up. I could have seen a base game (1-60) and then expansion (bc, wrath, cata), but they already included bc with base. As everyone else has said, most games give you the past expansions with the new one.
The entire piecemeal setup is redundant at this point. There's no reason for Wrath to be a separate piece at all.
Dragon Jan 6th 2012 4:45PM
http://www.gamestop.com/games/world-of-warcraft-battlechest-combo-bundle/98800 is 19.99 and you get Vanilla, BC -and- WOTLK with it
http://www.gamestop.com/pc/games/world-of-warcraft-cataclysm/75807 is 30.00
So US does have the pricing!
loop_not_defined Jan 6th 2012 5:05PM
Okay, $50 to start a full account? Not bad at all.
Skarn Jan 6th 2012 5:16PM
That's just a Gamestop promotion. Prices on the official US Blizzard Store are higher. The BattleChest (Vanilla/BC) is $20, with Wrath and Cata both at $40. That's $100 bucks to get up to speed. It would be a good idea for Blizzard to lower the US prices too.
Noyou Jan 6th 2012 5:49PM
They just did lower the prices around x-mas! Jeeez. I'm sure they will do it again when MoP is ready to come out. Calm down people. Calm down.
skubast3v0 Jan 7th 2012 2:37AM
@Noyou Who needs to calm down exactly? I only see people comparing prices.
Drakkenfyre Jan 6th 2012 5:22PM
The all-in-one-price option really needs to be the default. Base game and all previous expansions before the current one for one price, and the current expansion separate.
The cost to get into the game and up to the current expansion is freaking ridiculous. If someone wants to play the game, and are interested in playing a Worgen or Goblin, that's potentially $100 they have to spend if they don't catch it on sale. That's a big turn off for a player. Their other option is to start another race, then race-change when they get the expansion, furthering the investment by another $15.
And one of the nearby Wal-Marts STILL have Burning Crusade for $20 on the shelf. Blizzard really needs to contact those places still selling it, and recall them.
blaine.w.rogers Jan 7th 2012 6:02AM
Good to see people in the EU getting things ahead of America for once.
Broken-toes Jan 6th 2012 5:53PM
Honestly that's still expensive. Why pay £20 (i'm from the uk, shuff yer euro) for a game that came out a year ago (cata) on top of subscription. Would have thought that folk that went through the free trial and decided to keep levelling would buy wrath/cata anyways- why make them pay through the nose for the "privilege"- £5 for wrath- £8 for cata. At this stage anything higher is just taking the piss!
Sodin Jan 7th 2012 5:17AM
Shuff yer euro?
The Queens English at its best......
Furlover Jan 6th 2012 10:41PM
Charging for expansions is ridiculous in the first place in a subscription based game. They are still way too expensive at that price imho from the perspective of trying to attract new players that are not already Blizzard addicts.
Soeroah_the_second Jan 7th 2012 12:54AM
"Getting your WoW account up to date has never been cheaper"
Well, there was that one special where you could get WoW from vanilla to Cataclysm for $40 US :p
Kagato Jan 6th 2012 9:00PM
Not every nation in Europe sold it's self respect, and free will, by accepting the Euro, could you tell us how much they cost in £'s pls?
Broken-toes Jan 7th 2012 7:16PM
And Shuff your queen.