Blizzard looking to hire "product placement" producer for next-gen MMO

Reader Comments (Page 1 of 1)

1-24-2012 @ 2:52PM

Drakkenfyre said...

The job description flat-out says "in-game product placement." It "implies" the part as much as the trademark listing for Mists of Pandaria implied it was a game product. It listed "game software, discs, manuals, printed boxes." It's a certainty it's in-game advertisements.

While WoW won't likely be subjected to this, remember Titan is brand new. They can do anything they want to with it. And if the pet and mount store has taught us anything, if people are willing to accept it, they will do it.

If the game launches with in-game advertising, it will be less resistance than if they were putting it in an existing product.

Monthly fee, in-game transactions, and in-game advertising for extra money? Damn straight they would do it. It's hard to admit the influence of Activision can be seen. But if they have to ruin a company in the pursuit of money, they will. They have already done it to several companies.

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