Profanity filters, homophobic slurs, and Blizzard's shaky relationship with the LGBT community

Yesterday on the official World of Warcraft forums, a poster brought up the fact that the word "transsexual" gets censored by Blizzard's mature language filter. Almost immediately after, another poster brought up the fact that the word "homosexual" is censored as well. The obvious follow-up question has stirred a hornet's nest of controversy: Why are these considered bad words?
Predictably, that forum thread quickly spun out of control. It was ultimately locked by a moderator, but not before Blizzard Community Manager Bashiok chimed in:
We've reviewed our filter list and there are a few words there that should not be blocked as profanity; we'll be removing them in a future patch.
So case closed, right? Well ... hold on. Before we simply close the books on the matter, there are some important questions to be answered. Namely this: Why was "transsexual" censored in the first place?
A well-meaning policy?
The censoring of the words transsexual and homosexual is not new to the game. They've been sitting on the list of banned words since the game launched on Day One. We just never really took notice because the default setting for the profanity filter was off. But now, thanks to a bug in patch 4.3, the new default setting is on. (This should be fixed in patch 4.3.2.)
But why did Blizzard censor the words in the first place? To find the answer, you'll need to travel five years into the past, back when the company had a very different outlook on the inclusion of sexuality in its game.
In 2006, a World of Warcraft player named Sara Andrews decided to start a guild that was LGBT-friendly and began publicly recruiting players. The guild was touted as a safe haven free of judgment and intolerance. Though many would assume the act innocuous, Blizzard's initial reaction to Andrews was extremely hostile. Specifically, Blizzard said that "advertising sexual orientation is not appropriate for the high fantasy setting of the World of Warcraft." Andrews was -- inexplicably -- in violation of the company's harassment policy. Follow-up conversations with the company only confirmed the company's stance: Recruit for a gay-friendly guild in chat, and your account will be banned.
Andrews went public with her story, and predictably, the news spread beyond WoW to even the mainstream news. Blizzard's public statement defending their position to disallow Andrew's guild, while not malicious, was horrendously misguided:
Topics related to sensitive real-world subjects -- such as religious, sexual or political preference, for example -- have had a tendency to result in communication between players that often breaks down into harassment.
Eventually, Blizzard crumbled under public and legal pressure, allowing Andrews to create her guild and issuing her an apology. Since then, numerous LBGT-friendly guilds have popped up on numerous servers, with the bulk being concentrated on Proudmoore (US).
Looking at the 2006 statement, it's quite easy to see where Blizzard got the idea to censor the words transsexual and homosexual -- the company thought it would protect those communities from harassment. Removing those words from the censorship list is simply an act that should have happened six years ago. A simple oversight.
So the issue is dead, right? Well, not quite. There's a follow-up question that might be even more damning than the initial one. Namely this: If saying "homosexual" gets eaten up by the language filter, then why the hell do the words "fag" and "faggot" sail right through?
An ugly culture
The answer to that question reveals a very ugly side of male-centric gaming culture. Words like "fag" and "faggot" are terribly common in MMOs. Just last night, the word was used multiple times during one of my Raid Finder runs. Insults and taunts are a part of playing video games, and to an adolescent boy, there's no greater insult than to attack his manhood.
That's not especially news, of course. Gaming culture is what it is, and though there have certainly been strides to change aspects of it (just look at last year's Penny Arcade Dickwolves outrage), progress is slow. But while it's easy to understand why an insecure 13-year-old might endorse a culture that thinks "faggot" is acceptable, it's harder to understand why Blizzard would want to be a part of it as well.
The words fag and faggot are nothing new. The words existed in 2004 when Blizzard first crafted its anti-discrimination policy, and they existed in 2006 when Blizzard reaffirmed it in an effort to stop Andrews. And faggot is certainly said with an exponentially higher frequency than the fairly benign homosexual and transsexual. Shouldn't it have been filtered out as part of Blizzard's overzealous sensitivity to "real-world subjects ... such as sexual preference?"
Without a doubt, the fair answer is yes. If we're not allowed to say "homosexual" because it opens gays up to harassment, then "faggot" should certainly be off the table as well if the policy was to be enforced evenly.
Am I suggesting that Blizzard is an anti-gay company? No. It's certainly butted heads with the gay community on an uncomfortably high number of occasions. Most recently, Blizzard wound up in hot water over a video the company produced in which the singer of Cannibal Corpse used numerous anti-gay slurs. Blizzard eventually apologized for that, just like it eventually made good with Andrews. It's is not an especially proactive company when it comes to treating gays with respect, but at the very least, it's highly reactive in making up for its past mistakes.
Banning the word homosexual, while simultaneously allowing the word faggot to go uncensored even to the eyes of a 10-year-old, is another sharp insult to the gay community. It's an endorsement of the gamer culture, a message that says that the word faggot's place in the gamer culture should be protected. A message that the company thinks that the n-word is to be censored, but an insult like faggot is no big deal.
I have little doubt that Blizzard will make good with gays here, much as it has when it's made missteps in the past. But this incident should serve as a powerful wake-up call to a company that makes millions of dollars in yearly revenue from the gay community. And for all of us, maybe it's time to wake up to the reality that some aspects of the nebulous gamer culture might not be worth preserving.
Filed under: Analysis / Opinion, Blizzard






Reader Comments (Page 1 of 18)
Tokkar Jan 25th 2012 9:47AM
@tinkereena - not just "butch", either. I have a friend who is VERY femme...and yet she is also a farrier, carriage operator, hitches her own horses (4-horse hitch), bucks her own bails, mucks her own stalls...
Talsenar Jan 25th 2012 10:05AM
There was an amusing story a while ago about two drunken yobs who attacked a pair of cross-dressers, unfortunately for the yobs the cross-dressers in question were professional cage fighters out on a stag do, who proceeded to mop the floor with the yobs in a matter of seconds.
Malon Jan 25th 2012 9:10AM
I'd just like to point out that 'Fag' is English slang for 'Cigarette'. Similarly the original meaning of the word 'Faggot' is 'A bundle of sticks or twigs.'
Now, as Blizzard is an American company this probably doesn't apply, and those words should be filtered. But I'm just saying.
Sang Jan 25th 2012 9:17AM
You know, I'm gonna go out on a limb here and say that most people calling someone that aren't implying a damn cigarette. Yes there are times when language greatly changes how a word is perceived but this is not a new definition and there's a great difference between how each would be used.
Adam Holisky Jan 25th 2012 9:17AM
The origins of utterances matter little in the context of the present day. If in 200 years "Hamburger" becomes known as a derogatory slur for people born on Jupiter, then it's still derogatory and offensive; no matter what the origins of the word may be.
mbison Jan 25th 2012 9:18AM
You know, someone always pipes up with this information whenever the words "fag" and "faggot" are being discussed and I have to ask you this: "When have you ever heard the words used in the way you are describing them?"
Those words are pretty much NEVER used for their proper, original English definition.
Daigan Jan 25th 2012 9:25AM
Yes, Faggot in British terms was used to signify a bundle of sticks.. which is why it was used against homosexuals.. And they use to burn gay people as a legal action which is how the term began to be applied to gay people. Burning Faggots was a common practice up until the late 19th century when they began to just put us in jail, beat us, torture us or place us in asylums.
libfeathers Jan 25th 2012 9:24AM
Many words change meaning over the years. While it's interesting to know how words started out, you have to stick with the current meaning. When I was a little girl, it was perfectly acceptable to say the word 'pussy' when you were talking about someone's cat. Try it now and see what happens, lol.
Diatenium Jan 25th 2012 9:24AM
What's in a name? The word "gay" itself wasn't originally meant to describe homosexuality either but culture eventually moved to a point where it was and that's how we associate it to that now, the same applies to the term in question.
I do understand what you're aiming at, but if blizzard ever used that similar excuse it would be shot down immediately by just about everyone.
Diatenium Jan 25th 2012 9:26AM
I'm not sure why people downvoted the original comment, it isn't particularly offensive and it certainly elicited some compelling dialogue. =Y
Rai Jan 25th 2012 9:27AM
I'm gonna play devil's advocate and just put this here.
http://en.wikipedia.org/wiki/Faggot_(food)
Smashbolt Jan 25th 2012 9:29AM
That *might* make it justifiable to allow those words through on the EU client - if only because I do know people from the UK who say they're "going out for a fag." I can't say for certain though, but I think that usage is also falling out of favour. Either way, almost nobody says that in the US.
And really, it's just one of those eye-rolling points in this argument, to constantly tread out that dead horse as though you're going to magically enlighten us gays into suddenly not being offended because CLEARLY when that clown on the other side of the internet, or the jerk in your English class, or even your superior at work calls you a "fag," they're really just doing something so mind-bogglingly ridiculous as calling you a "bundle of sticks"...
CrimsonGeezer Jan 25th 2012 9:36AM
I'm old enough to remember 'Fag' being used only for 'Cigarette,' in the 16th century (no, I'm not hardly that old) the word 'Faggot' was used as an abusive term for women, usually older women. While I don't use either word now because of the abusive nature they've been transferred into, its not the words that are abusive, its how they are used. It would take an awfully intelligent filter to determine when to filter words based usage. Also, if you were to completely take both words out of the English language, the abuser/haters would find other words to use. while filters are not perfect, they are what we have now, but they need to be used in conjunction with education, of course there are people that refuse all forms of education. The answer would have to come from someone wiser than me.
LynMars Jan 25th 2012 9:37AM
There have been cases where a Brit friend has said they're going to "go burn a fag" and the reactions I've seen/heard about are 1) laughing and joking and using it *more* even among the American smokers in the group, or 2) looks of shock, followed by explaining what the word means here and why they should probably change their terminology while in the States.
It's not uncommon anymore to not know what the term means in in America; it's generally more a slip from habit.
Reminds me, too, of when "Ender's Game" was released and the term "bugger" was used for the ostensibly-antagonistic aliens, and the (anti-gay) author claimed he had no idea what it meant in *any* slang at the time of writing.
robsmith77 Jan 25th 2012 9:40AM
@mbison
'Those words are pretty much NEVER used for their proper, original English definition'
I agree with you wholeheartedly when it comes to the word 'Faggot', but 'Fag'? No, you are very mistaken, it is a word in common usage throughout the United Kingdom. The phrases 'I'm just popping out for a fag' or 'I'm off to buy a packet of fags' are used constantly.
Fox Van Allen Jan 25th 2012 9:44AM
dearest gentleman,
I dear say your performance in that battleground made you look like a bundle of sticks indeed! A cigarette, even!
tally ho
Talsenar Jan 25th 2012 9:46AM
"You know, someone always pipes up with this information whenever the words "fag" and "faggot" are being discussed and I have to ask you this: "When have you ever heard the words used in the way you are describing them?"
Those words are pretty much NEVER used for their proper, original English definition."
Faggot I'll give you but yeah, fag as in cigarette is still very commonly used by the British, heck I use it for that definition all the time. Like others have said though, it's very easy to tell by context what people mean, i.e. when I say "alright guys, we'll take 5 for a fag break" and when someone else says "God, that tank is such a fag" I think it's pretty clear which is offensive and which isn't.
"The origins of utterances matter little in the context of the present day."
This is one of the interesting things about the current usage of the word 'gay' whilst large sections of people who use the word do so to also insult the LGBT community, a lot of them don't and merely use it as another word for 'bad' because they see it used so commonly by their peers and communities, without meaning any insult to anyone. This is one of the things that makes fighting its use so difficult, if someone is using the word in a way that they don't think of as being offensive to the LGBT but then get attacked for their use of the word, it often leads to resentment and annoyance.
zyrcona Jan 25th 2012 9:51AM
As a native English speaker, it is much more common here to call it a 'fag' instead of a cigarette. Faggots are a type of meatball made from offal, covered with gravy, tasting a bit like haggis. They don't seem to be popular to eat these days, but you can still buy them. On the English servers I play on, it is not uncommon in a raid for someone to say 'BRB fag' and for everyone to understand by this that the person is taking a break to smoke. I don't think I have ever seen 'fag' and 'faggot' used as insults. Derogatory words for gay men in this country are puff, queer, nance, arse bandit, shirtlifter, etc. While it may be appropriate for 'fag' and 'faggot' to be censored on American servers, I hope they don't ban them from British servers, as a lot of innocuous comments would not make sense, and I don't think that's the devs' intentions.
jacob.rabjohns Jan 25th 2012 10:06AM
Yeah piping up as an english guy, who smokes, I can safely say that I call BRB fag into chat, vent, wherever, and everyone knows what I mean. I guess over in the states, maybe its more of an issue. But then again, in the UK, I dont know if being called gay is that much of an insult any more....
Tokkar Jan 25th 2012 10:11AM
So, I guess, then, that it's perfectly okay if I say, "Pass me a fag while I light these faggots and eat a faggot, it makes me so gay."
And just how often would you ever hear anyone saying this? Even in the UK? ESPECIALLY IN WORLD OF WARCRAFT???
So, here's the thing: add "fag" and "faggot" to the filtered words list. Those of you who still want to see it? Turn your filter off - dare I chance to say that you are probably among those who were arguing about the chat filter bug being defaulted to "on" anyway?