Profanity filters, homophobic slurs, and Blizzard's shaky relationship with the LGBT community

Yesterday on the official World of Warcraft forums, a poster brought up the fact that the word "transsexual" gets censored by Blizzard's mature language filter. Almost immediately after, another poster brought up the fact that the word "homosexual" is censored as well. The obvious follow-up question has stirred a hornet's nest of controversy: Why are these considered bad words?
Predictably, that forum thread quickly spun out of control. It was ultimately locked by a moderator, but not before Blizzard Community Manager Bashiok chimed in:
"Transsexual" censored by filter
We've reviewed our filter list and there are a few words there that should not be blocked as profanity; we'll be removing them in a future patch.
So case closed, right? Well ... hold on. Before we simply close the books on the matter, there are some important questions to be answered. Namely this: Why was "transsexual" censored in the first place?
A well-meaning policy?
The censoring of the words transsexual and homosexual is not new to the game. They've been sitting on the list of banned words since the game launched on Day One. We just never really took notice because the default setting for the profanity filter was off. But now, thanks to a bug in patch 4.3, the new default setting is on. (This should be fixed in patch 4.3.2.)
But why did Blizzard censor the words in the first place? To find the answer, you'll need to travel five years into the past, back when the company had a very different outlook on the inclusion of sexuality in its game.
In 2006, a World of Warcraft player named Sara Andrews decided to start a guild that was LGBT-friendly and began publicly recruiting players. The guild was touted as a safe haven free of judgment and intolerance. Though many would assume the act innocuous, Blizzard's initial reaction to Andrews was extremely hostile. Specifically, Blizzard said that "advertising sexual orientation is not appropriate for the high fantasy setting of the World of Warcraft." Andrews was -- inexplicably -- in violation of the company's harassment policy. Follow-up conversations with the company only confirmed the company's stance: Recruit for a gay-friendly guild in chat, and your account will be banned.
Andrews went public with her story, and predictably, the news spread beyond WoW to even the mainstream news. Blizzard's public statement defending their position to disallow Andrew's guild, while not malicious, was horrendously misguided:

Topics related to sensitive real-world subjects -- such as religious, sexual or political preference, for example -- have had a tendency to result in communication between players that often breaks down into harassment.
Eventually, Blizzard crumbled under public and legal pressure, allowing Andrews to create her guild and issuing her an apology. Since then, numerous LBGT-friendly guilds have popped up on numerous servers, with the bulk being concentrated on Proudmoore (US).
Looking at the 2006 statement, it's quite easy to see where Blizzard got the idea to censor the words transsexual and homosexual -- the company thought it would protect those communities from harassment. Removing those words from the censorship list is simply an act that should have happened six years ago. A simple oversight.
So the issue is dead, right? Well, not quite. There's a follow-up question that might be even more damning than the initial one. Namely this: If saying "homosexual" gets eaten up by the language filter, then why the hell do the words "fag" and "faggot" sail right through?
An ugly culture
The answer to that question reveals a very ugly side of male-centric gaming culture. Words like "fag" and "faggot" are terribly common in MMOs. Just last night, the word was used multiple times during one of my Raid Finder runs. Insults and taunts are a part of playing video games, and to an adolescent boy, there's no greater insult than to attack his manhood.
That's not especially news, of course. Gaming culture is what it is, and though there have certainly been strides to change aspects of it (just look at last year's Penny Arcade Dickwolves outrage), progress is slow. But while it's easy to understand why an insecure 13-year-old might endorse a culture that thinks "faggot" is acceptable, it's harder to understand why Blizzard would want to be a part of it as well.
The words fag and faggot are nothing new. The words existed in 2004 when Blizzard first crafted its anti-discrimination policy, and they existed in 2006 when Blizzard reaffirmed it in an effort to stop Andrews. And faggot is certainly said with an exponentially higher frequency than the fairly benign homosexual and transsexual. Shouldn't it have been filtered out as part of Blizzard's overzealous sensitivity to "real-world subjects ... such as sexual preference?"
Without a doubt, the fair answer is yes. If we're not allowed to say "homosexual" because it opens gays up to harassment, then "faggot" should certainly be off the table as well if the policy was to be enforced evenly.
Am I suggesting that Blizzard is an anti-gay company? No. It's certainly butted heads with the gay community on an uncomfortably high number of occasions. Most recently, Blizzard wound up in hot water over a video the company produced in which the singer of Cannibal Corpse used numerous anti-gay slurs. Blizzard eventually apologized for that, just like it eventually made good with Andrews. It's is not an especially proactive company when it comes to treating gays with respect, but at the very least, it's highly reactive in making up for its past mistakes.
Banning the word homosexual, while simultaneously allowing the word faggot to go uncensored even to the eyes of a 10-year-old, is another sharp insult to the gay community. It's an endorsement of the gamer culture, a message that says that the word faggot's place in the gamer culture should be protected. A message that the company thinks that the n-word is to be censored, but an insult like faggot is no big deal.
I have little doubt that Blizzard will make good with gays here, much as it has when it's made missteps in the past. But this incident should serve as a powerful wake-up call to a company that makes millions of dollars in yearly revenue from the gay community. And for all of us, maybe it's time to wake up to the reality that some aspects of the nebulous gamer culture might not be worth preserving.
Filed under: Analysis / Opinion, Blizzard
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Reader Comments (Page 3 of 18)
joshuabakx Jan 25th 2012 9:11AM
This is quite coincidental. My guild happened to be discussing the subject of sensors like this only a few days ago. One of them claimed they were going to send a message to blizz about it, but I guess someone beat 'em to it.
ONY P3RF3C710N Jan 25th 2012 9:12AM
Thanks for posting this :)
#Gaymers
Martin Jan 25th 2012 11:27AM
This isn't Twitter.
Killik Jan 25th 2012 11:33AM
Hehe - speaking of things with a different meaning on EU servers, I thought for a second you were advertising cider! :)
http://www.gaymers.co.uk/
Sedna Jan 25th 2012 9:12AM
Thank you, Fox- this is a great article. Those slurs should have been censored years ago.
Paul Jan 25th 2012 9:15AM
Thanks for writing this article Fox, I actually didn't know this whole history. I'm shocked that homosexual and transsexual would be banned but faggot is not, seriously Blizzard? They say they want to protect the players well that doesn't really add up.
I'm part of the LGBT community and I must say this just feels icky to me. How often do people really use homosexual or transsexual as slurs, we all know that people would be more incline to say faggot or tranny (Yeah I have a hard time even writing that).
Thanks again for the hard work on the article Fox.
ironshield Jan 25th 2012 10:16AM
I've heard a lot of words used in a derogatory way, and many benignly (fag - cig, gay - self description) but I have never heard Faggot being used benignly or Homosexual / transsexual being used abusively. Homo sure, but homosexual? Unless someone is trying to be ironically well spoken... and never transsexual. Generally speaking bigots tend to keep it simple, after all you don't want to break the flow of your tirade to look up the spelling.
Aleymet Jan 25th 2012 9:17AM
On a similar note, I'd love to see the word "rape" censored. It can really take the fun out of an evening when I see that word being tossed around so casually. It's just one more thing that makes many women feel like the gaming world is a hostile place where we don't belong. (For the most part, I just shut up and deal, but honestly, I shouldn't have to.)
BadAndyMk3 Jan 25th 2012 9:34AM
I could get on board with that.
markhfugate Jan 25th 2012 9:26AM
Couldn't agree more. I've seen several really good female raiders in various guilds over the years leave because some jerk couldn't stop using that word. We raped that boss, we raped that gay boss, that gay faggot boss got raped. Give it a break, geez
Great article, and timely. Unfortunately the players who really need to think about their actions and words will probably dismiss the issue as gay.
tinkereena Jan 25th 2012 9:27AM
/agree. I have posttraumatic stress disorder and "rape" actually triggers me, and can ruin what would otherwise be an enjoyable raiding night for me by turning it into a flashback-laden raiding night.
I also agree that it makes the game an uncomfortable place to be female. I actually transferred to Bronzebeard just to be in Daughters of the Alliance because even the LGBT-friendly guilds on Proudmoore made me feel uncomfortable to be female in.
Cerrena Jan 25th 2012 9:40AM
THIS! Nothing takes the fun out of an evening like pre-battleground chat.
Excellent editorial Fox. I do hope Blizzard takes a good look at the words on their filter. I know the majority of players play with it turned off so once the bug is fixed it won't bother them one way or the other.
"Bad word" filters are tricky things. I had to compose one for a site I run. I started with a list I found on line that seemed to be very "complete" and then a partner and I sat down and took out words we didn't find that offensive or would have different legit uses within the context of our community.
Caylynn Jan 25th 2012 9:43AM
Agreed. As a woman, it is really disgusting to see a lot of misogyny that goes on, on a daily basis, in trade chat.
I used to report the really bad stuff, but now I've just left trade chat. The misogyny is so pervasive, that even reporting the really bad stuff was only tackling a drop in the bucket. Sad that so many adolescent males seem to think it's funny to talk about hurting women. And that they say that anyone who is upset by it is "too sensitive." Yeah. I'd like to see how those same adolescent males would feel if they were females who actually experienced rape or other forms of abuse. Their tune might change mighty quickly.
Caliea Jan 25th 2012 10:12AM
It bothers me to hear 'rape' used so casually too.
I don't even bother with trying to change Trade chat, but if I'm around a group of people I know I'll be playing with often, I'll suggest alternatives to 'rape'.
e.g: "You mean you wrecked them? You annihilated them? You trashed, murdered, ruined, steamrolled, stomped, defeated, demolished, or exterminated them? :) "
Usually just a simple hint in that manner gets through to people that you don't want to hear rape used so casually. Besides, it's more fun to use words that people don't typically use.
Noyou Jan 25th 2012 10:13AM
I cringe when rape is used in guild chat, and usually make a comment or ask the person not to use it. One of the more insensitive uses of a horrible word.
wow Jan 25th 2012 10:45AM
I do agree with the statements here. "Rape" is such an ugly word. I'll use PvP words such as Gank when talking about getting wiped by a raid boss, etc. A lot of times too when going on a tirade I'll usually use the Brits methods. Calling people git, prat, etc.
I don't get offended very often, just angry at funsuckers and elitists in raid/dungeons. Most of the time I just iggy the person and put in a report on the offending toon. We need for space for the Ignore list. :(
World of Warcraft is a game and we are supposed to be having fun playing the game. Using such words, for me, would not make the game much fun. On the servers I play on, I turn off trade chat just to avoid the nonsense that has a tendency to go on there.
Have fun and relax.
Shinanji
Martin Jan 25th 2012 11:38AM
Rape and rapist are both censored on my server, not really sure why they aren't for you.
I don't think they should be censored, but I'm not going to go into detail on why, because I can guarantee my view won't be respected.
dkhar Jan 25th 2012 11:59AM
Completely agree, would LOVE it if the word 'rape' was filtered out. Absolutely nothing angers me more than hearing people use that word so casually. It is a violation of so much more than the physical, it can literally destroy someone's very core being. I am a man, and whenever I hear people using that word it makes me want to beat the utter crap out of em. It isn't just women that get raped, its men, teenagers, children even. There is no place for it anywhere!
Rimar Jan 25th 2012 12:02PM
Even though I am a male, I agree with you. It is not so much that the word itself is offensive, its the multitudes of immature young males in the game that use it that way. Therefore, I'd just prefer never to see it, In-game.
zyrcona Jan 25th 2012 12:26PM
But rape isn't an insult or foul language, and to ban the use of the word in a way diminishes the issues faced by rape victims by preventing it being discussed. Plus you'll end up with words like 'therapist' and 'physiotherapist' being censored as well, as they are in the official forums. Also, rape is not just a 'women's' issue. Men get raped too. Rape is a crime that can harm anyone.