Profanity filters, homophobic slurs, and Blizzard's shaky relationship with the LGBT community

Yesterday on the official World of Warcraft forums, a poster brought up the fact that the word "transsexual" gets censored by Blizzard's mature language filter. Almost immediately after, another poster brought up the fact that the word "homosexual" is censored as well. The obvious follow-up question has stirred a hornet's nest of controversy: Why are these considered bad words?
Predictably, that forum thread quickly spun out of control. It was ultimately locked by a moderator, but not before Blizzard Community Manager Bashiok chimed in:
"Transsexual" censored by filter
We've reviewed our filter list and there are a few words there that should not be blocked as profanity; we'll be removing them in a future patch.
So case closed, right? Well ... hold on. Before we simply close the books on the matter, there are some important questions to be answered. Namely this: Why was "transsexual" censored in the first place?
A well-meaning policy?
The censoring of the words transsexual and homosexual is not new to the game. They've been sitting on the list of banned words since the game launched on Day One. We just never really took notice because the default setting for the profanity filter was off. But now, thanks to a bug in patch 4.3, the new default setting is on. (This should be fixed in patch 4.3.2.)
But why did Blizzard censor the words in the first place? To find the answer, you'll need to travel five years into the past, back when the company had a very different outlook on the inclusion of sexuality in its game.
In 2006, a World of Warcraft player named Sara Andrews decided to start a guild that was LGBT-friendly and began publicly recruiting players. The guild was touted as a safe haven free of judgment and intolerance. Though many would assume the act innocuous, Blizzard's initial reaction to Andrews was extremely hostile. Specifically, Blizzard said that "advertising sexual orientation is not appropriate for the high fantasy setting of the World of Warcraft." Andrews was -- inexplicably -- in violation of the company's harassment policy. Follow-up conversations with the company only confirmed the company's stance: Recruit for a gay-friendly guild in chat, and your account will be banned.
Andrews went public with her story, and predictably, the news spread beyond WoW to even the mainstream news. Blizzard's public statement defending their position to disallow Andrew's guild, while not malicious, was horrendously misguided:

Topics related to sensitive real-world subjects -- such as religious, sexual or political preference, for example -- have had a tendency to result in communication between players that often breaks down into harassment.
Eventually, Blizzard crumbled under public and legal pressure, allowing Andrews to create her guild and issuing her an apology. Since then, numerous LBGT-friendly guilds have popped up on numerous servers, with the bulk being concentrated on Proudmoore (US).
Looking at the 2006 statement, it's quite easy to see where Blizzard got the idea to censor the words transsexual and homosexual -- the company thought it would protect those communities from harassment. Removing those words from the censorship list is simply an act that should have happened six years ago. A simple oversight.
So the issue is dead, right? Well, not quite. There's a follow-up question that might be even more damning than the initial one. Namely this: If saying "homosexual" gets eaten up by the language filter, then why the hell do the words "fag" and "faggot" sail right through?
An ugly culture
The answer to that question reveals a very ugly side of male-centric gaming culture. Words like "fag" and "faggot" are terribly common in MMOs. Just last night, the word was used multiple times during one of my Raid Finder runs. Insults and taunts are a part of playing video games, and to an adolescent boy, there's no greater insult than to attack his manhood.
That's not especially news, of course. Gaming culture is what it is, and though there have certainly been strides to change aspects of it (just look at last year's Penny Arcade Dickwolves outrage), progress is slow. But while it's easy to understand why an insecure 13-year-old might endorse a culture that thinks "faggot" is acceptable, it's harder to understand why Blizzard would want to be a part of it as well.
The words fag and faggot are nothing new. The words existed in 2004 when Blizzard first crafted its anti-discrimination policy, and they existed in 2006 when Blizzard reaffirmed it in an effort to stop Andrews. And faggot is certainly said with an exponentially higher frequency than the fairly benign homosexual and transsexual. Shouldn't it have been filtered out as part of Blizzard's overzealous sensitivity to "real-world subjects ... such as sexual preference?"
Without a doubt, the fair answer is yes. If we're not allowed to say "homosexual" because it opens gays up to harassment, then "faggot" should certainly be off the table as well if the policy was to be enforced evenly.
Am I suggesting that Blizzard is an anti-gay company? No. It's certainly butted heads with the gay community on an uncomfortably high number of occasions. Most recently, Blizzard wound up in hot water over a video the company produced in which the singer of Cannibal Corpse used numerous anti-gay slurs. Blizzard eventually apologized for that, just like it eventually made good with Andrews. It's is not an especially proactive company when it comes to treating gays with respect, but at the very least, it's highly reactive in making up for its past mistakes.
Banning the word homosexual, while simultaneously allowing the word faggot to go uncensored even to the eyes of a 10-year-old, is another sharp insult to the gay community. It's an endorsement of the gamer culture, a message that says that the word faggot's place in the gamer culture should be protected. A message that the company thinks that the n-word is to be censored, but an insult like faggot is no big deal.
I have little doubt that Blizzard will make good with gays here, much as it has when it's made missteps in the past. But this incident should serve as a powerful wake-up call to a company that makes millions of dollars in yearly revenue from the gay community. And for all of us, maybe it's time to wake up to the reality that some aspects of the nebulous gamer culture might not be worth preserving.
Filed under: Analysis / Opinion, Blizzard
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Reader Comments (Page 5 of 18)
Paul Jan 25th 2012 9:33AM
This is definitely true. Very good points.
tinkereena Jan 25th 2012 9:43AM
If I could suggest an alternative (let's hope Fox is reading this), "gay and trans" community is better, but is bi-erasure. The best way is to use the (already in your post once) "LGBT community" or "LGBTQ community."
Smashbolt Jan 25th 2012 10:00AM
In my area, we've just chosen to reclaim the word "queer" for all things sexuality. It's just easier than dealing with what (if all inclusive) would be a very unwieldy acronym (LGBTTIQQ).
tinkereena Jan 25th 2012 10:10AM
I understand that (and it's something we get a lot in NYC, too), but straight trans women and some cis lesbians find that word just as bad (for one, it's got a male-assigned-at-birth-specific history, which, while not part of its current usage, still has the issue of lumping straight trans women in with cis gay men).
At a number of events I've been to where we discussed the problematic nature of "queer" as an umbrella term, the two best candidates for alternatives have been "rainbow" and "lambda."
Caliea Jan 25th 2012 10:16AM
I'm so confused.
tinkereena Jan 25th 2012 10:29AM
It might help to note that "cis" means you're not trans. As in, if you're not transgender, you're probably cisgender, and if you're not transsexual, you're probably cissexual. Cis is to trans what straight is to gay.
If there's anything else you need explained, please ask. I realize I tend to speak in an academic tone and that this is a place where I am trying to get my message across to folks who may not be familiar with academic gender theory.
Martin Jan 25th 2012 11:48AM
It's become too much work labeling people. Just tell me your name and I'll use that. Keep it simple.
tinkereena Jan 25th 2012 12:09PM
Except, labels are important, because they help marginalized groups to be intelligible to the people who marginalize them, and enables change to happen in the system. When you say "it's too complicated with all the labels," what that comes off as (and what you're enabling) is "I don't feel like doing the work to understand how I hurt people because I don't care about how they are different from me."
It is important for me to label myself to others as "female," "a rape survivor," "lesbian," and sometimes other things, because when people assume that I am male, they hurt me (and don't tell me you've never assumed somebody to be male), and when people use the word "rape," it causes real psychological damage to me, and when my guildmates ask me about my life, I want to be able to talk about my girlfriend without having to pretend she's a boy or say "oh, my uh...roommate and I" or similar things.
ulybeast Jan 25th 2012 12:59PM
@ Tinkereena
"because when people assume that I am male, they hurt me (and don't tell me you've never assumed somebody to be male)"
You say it hurts you when people assume things about you, yet you just assumed something about him. You just did to him what you say you don't want him(and others) to do to you(and others like you). This is the very definition of hypocrisy.
The thing that needs to be understood is that respect isn't just a gay vs. straight thing. It is an issue that involves all people of all races, beliefs, etc. For this respect thing to work it needs to flow both ways. Can't get respect if you aren't giving it.
BadAndyMk3 Jan 25th 2012 9:22AM
I caught this abotu a week ago too, and my guild had a lively discussion about it, mostly along the lines of "WTF was Bliz thinking?"
sckeener Jan 25th 2012 9:49AM
Re LFR comments> I am extremely trigger happy on the /ignore in LFR and LFD.
LynMars Jan 25th 2012 9:43AM
Gotten to the point where I seriously debate turning off my raid chat in LFR some days :\
sckeener Jan 25th 2012 9:56AM
Turning off raid comments wouldn't stop them. I use the /ignore in LFR/LFD to eliminate my queuing with them ever again.
Last night in LFR after madness, there was a jerk that accessed the head to prevent loot from going out. I had to wait 30 minutes to get my loot. All the vote kicks failed (no clue why.) Needless to say, he's on my /ignore list now.
Krendor Jan 25th 2012 9:24AM
I'm not trying to trivialize the issue, but both "fag" and "faggot" have perfectly legitimate, non-derogatory meanings in non-US English. "Fag" is a very common term for a cigarette. I've been in PUGs where one member has suggested a "fag break". It can also mean something bothersome or tiresome - "we won't full clear Gnomregan -it's such a fag".
"faggot" can variously mean a log, a bundle of sticks, or an offal dumpling. Possibly less likely to be relevant.
A case for changing the banned word list by region, maybe?
Crowqueen Jan 25th 2012 10:13AM
That's the case for 'fag' made (and as a fellow Brit I agree, I think it is too commonly used for cigarette to be banned outright :( ), but 'faggot' has about zero relevance to the game as it stands. It's like the word 'retard' - sure, it has a medical definition, but who uses it in that context in the middle of WoW?
(cutaia) Jan 25th 2012 11:45AM
Just look at the possible end results on both ends of the spectrum.
Scenario 1) The phrase, "You guys are fags," ends up NOT being censored because your region happens to call cigarettes, fags. Does your cultural language quirk make this usage any less offensive to people reading it? Obviously not.
Scenario 2) The phrase, "Let's take a 5 minute fag break before the next pull" DOES get censored. How does this end up affecting the people that see it? They probably just giggle about how the language filter did that, and move on with zero hard feelings or offense taken.
So, why not just censor it altogether? You're willing to let the common offensive usages get by in certain areas just so that the non-offensive usages don't lead to a tiny funny moment? Where are the priorities in that?
I remember seeing rogues with the "#$%^&**ination" spec. I remember on GameFAQS, when a moderator approval was required if someone used the word wistful, because it included the letters STFU. Where I work, my e-mails don't go out sometimes if I have to refer to someone with the last name Cumming. Things like this are eye-roll and giggle inducing, but nobody is going to be particularly bothered by these things on an emotional level.
So, no, I don't think this is a case for region specific censoring. Let the occasionally funny unnecessary censorship go through, if it means also censoring the actually offensive things.
Eralyn Jan 25th 2012 12:26PM
@Crowqueen,
Regarding the use of "retard" yes it is a medical definition. However more importantly its the language of music. As any musician can tell you retard means to slow in Italian (which is the universal language of music in all countries), and is so common no musician thinks anything of it. Until certain people overly sensitive throw hissy fits (lookin at you Jane Lynch) about its use. Personally I have several cousins who are technically retarded cause the have learning disabilities and they think its nothing with that word. Now I know that's not the same for all of them but they love calling me a retard when I do something wrong :)
AudreyR Jan 25th 2012 12:52PM
When any word has multiple meanings, you can figure out what someone mean by context.
While cigarettes are notoriously bad at pvp, they're usually not what people are thinking when they call others a "fag."
Mitawa Jan 25th 2012 8:47PM
@Eralyn
...So how often do you discuss the technical points of music while playing WoW that you'd need access to 'retard' unfiltered?
For that matter, I believe you're actually looking for "Ritard" with an 'I' and not an 'e'. As in "Ritardando", which has nothing to do with the offensive term for persons with disabilities.
Bobfish Jan 25th 2012 9:24AM
well, as malon said, fag isnt offensive outside america, theres no raised eyebrows here when i tell my guild im going outside for a fag.