The Alliance didn't come out feeling like heroes this expansion, certainly. To be perfectly blunt, you don't participate in any permanent Alliance victories. I'm going to stress the key words in that sentence again: 'participate', 'permanent', and 'victories'.

Let's take Camp Taurajo as a classic example. The Alliance burned Taraujo to the ground--great, finally and Alliance militaristic achievement! Sure it was unimpressive, but the Alliance can really take just about anything at this point. Except... The Alliance don't get to hear about it. They don't participate in that attack at all. In the Alliance story, it may as well have never happened. What's more, in the Horde side of the story, they come back with the equivalent of their own A-Team to come back and get revenge on the individuals responsible for the supposed massacre.

So not only was the militaristic accomplishment the equivalent of stealing candy from a baby, but you don't steal the candy yourself. You don't even get to *see* the candy get stolen. And then, as if to make matters worse, the baby pulls out a gun and shoots you before pulling out a different piece of candy.