What does brand advertising mean for the MMO? Part 1

Reader Comments (Page 1 of 1)

1-27-2012 @ 2:41PM

Agony said...

Ah, yes. I can see it now.

Budweiser-basted boar ribs...
Van de Kamp's Fisherman's Feast...
(Advertising billboard in Orgrimmar) Please don't squeeze the Shaman...

For sci-fi games and games within modern cities, I have no problem with real-world advertisements. Maybe Blizzard's next-gen MMO will be set up for something like this that wouldn't interfere with the immersive experience. We'll see.

1-30-2012 @ 1:23PM

Chmmr said...

The problem so far with discussion about this topic (in and outside of this article) is that people are assuming that Titan will have similar game systems as existing MMO's. Characters/avatars, NPCs, levels, whatever..

It could be something *completely* out of left field, so until we know more about the gaming structure of the thing, we have no idea what "in game" actually means, as far as how players will experience it.

What if it has optional elements of augmented reality? If it mixes the real world into it's virtual world (or whatever setting), then ads are likely going to seem appropriate. The Avatar of the Ultima series actually started out on present day Earth, and then hopped a portal offworld...

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