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1-27-2012 @ 2:45PM
I would MUCH rather see a 555 phone number or a generic cola can than see product placement run wild on movies.I used this same movie in another story about advertising, but "The Island" is a good example. I lost count at 26 products.And they drew you out of the movie. Why, in the movie's storyline, would clones who think they are the last survivors on Earth have every item branded with a brand name? The movie takes place in 2025, but they were playing a virtual fighting game with the original XBox logo? Their health bar had bottles of Aquafina water? Every clone walked around in head-to-toe branded merchandise. The movie opens up with a character holding up a Puma shoe, and asking where the other one is. The camera slowly pans to a bottle of Bud Light, and the main actor picks it up, and drinks it. Every time something is used, it's brand name is displayed prominently and sometimes it's placement (as the brand names for the clones mentioned) didn't make sense.Good product placement is something like the Burger King in Transformers 2. The main character finds some friends eating outside of one as he's walking. You never see the full sign, only half of it, but you know it's Burger King. At no time is the brand name mentioned, the store focused on, the sign focused on, or the characters talk about how awesome their Whoppers taste.Advertising can be done subtlely in games where it's expected. Ads on the sides of stadium walls in sports games. Racing games having real-life sponsors. Maybe a normal billboard in a game where a billboard makes sense in the setting. However these examples aren't the kind you normally see. There have been games released where there are ads literally on the loading screens, or on the menus.However, expecting a game to be totally free with subtle advertising is being a little hopeful. With Titan you are more than likely going to still have to buy a boxed copy, and of course there is going to be a huge item shop. Unless they pack a game with wall-to-wall advertising, or have an extensive item shop to purchase from, a game isn't going to go free. Seeing ads on your UI for that game to be free can be a scary possibility.
1-28-2012 @ 1:06AM
I do like the fact that both of your examples were Michael Bay movies. That man is majestic.
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