EU players will be happy to know that for the seventh anniversary of World of Warcraft in Europe, Blizzard has slashed the price of World of Warcraft yet again, bringing the cost of WoW down even lower for a limited time. Remember, United States and assorted North American nations, these are EU copies and versions of the game.

I've said it before and I'll say it again -- lowering the cost of the barrier to entry to WoW is not a choice but rather a grave necessity. When 90 levels starts looking like a lot of content and too big of an endeavor for a new player, it doesn't matter how good the 85-to-90 content is, because people will never see it. The last thing you want is for price to be an issue when there are so many other factors to consider about the relative uniqueness of the MMO industry.

Here are the EU seventh anniversary sale prices:

• World of Warcraft Battle Chest EUR 7,49 £4.99
• World of Warcraft: Wrath of the Lich King EUR 9,99 £7.49
• World of Warcraft: Cataclysm EUR 14,99 £12.49
• World of Warcraft mount: Celestial Steed mount EUR 10,00 £8.50
• World of Warcraft pet: Lil'K.T. EUR 5,00 £4.50

Hit up the EU Blizzard store to get these deals while they last.

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Brace yourselves for what could be some of most exciting updates to the game recently with patch 4.3. Review the official patch notes, and then dig into what's ahead: new item storage options, cross-realm raiding, cosmetic armor skinning and your chance to battle the mighty Deathwing -- from astride his back!

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Tags: battlechest, cataclysm, celestial-steed, celestial-steed-sale, eu, eu-sale, europe, europe-wow-sale, hey-portlandia-had-a-character-named-sparkle-pony, it-makes-sense-if-you-think-about-it, lil-kt, portlandia-and-azeroth-are-the-same-universe, sparkle-pony-discount, wow, wow-battlechest

Filed under: Wrath of the Lich King, Cataclysm