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2-13-2012 @ 3:11PM
Looks like you guys are right! I've never used any of those change name or server or faction or race services, so I don't pay much attention. But according to this:http://us.battle.net/wow/en/blog/3710215/_New_Guild_Services_Now_Available-10_25_2011"Three guild services are available: Guild Master Realm Transfer, Guild Master Faction Change, and Guild Name Change. These services can only be initiated by a character who is a Guild Master... Guild Name Change costs $20 US"Looks like this started last October.So yeah, if I were to start a new guild, there is no way I'd start from scratch. I'd buy the highest level guild I could find, and pay 20 bucks to name change. That sounds like a helluva lot less work than going through all those other steps, plus you have the recruiting advantage of starting with a high-level guild.
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