I have a ton of horde pride, but I have to say this is only a hint of why the faction system is flawed. Pride's fine, wanting to be a special snowflake is ok, but some people take this too far.

We all know the "alliance always lose" folks who swear the Horde is so much better organized, and a few months later, the alliance is miraculously winning most of the games. There's horde players who camped alliance players under the impression that "all alliance are griefing little kids." When people kill a player significantly lower in level from them, it's more akin to killing a mob than someone who will be able to do something about it.

Factions make the enemy player less human. It leads to stereo-typing, faction hopping, and honest-to-god beliefs that the other side are truly something different from your own.

I've played FFA PvP games and NEVER had this issue (unless you turned into a rager). I've had people dry loot me, and after a short chat about my loss, they gave me BETTER supplies than what I had, offered me advice on how to avoid dying again, even invited me to their guild. If you rage, yeah, you're gonna be taunted, ridiculed, camped, etc, but if you show that you're just another player having a good time, the worst thing someone will do is ignore your message and move on.

Sorry, but at this point, I think most of the online gaming community sees WoW as if it was Facebook. The lore doesn't mean much, guilds tend to be loot machines, and everyone has access to end game. There's a reason WoW pvp isn't televised like StarCraft games are, even after trying to introduce RBGs. WoW is what you play with friends, other games are for your hardcore gaming needs. Allowing friends to play with friends cross-faction and server is the last barrier that needs to be crossed, and Mr. Rossi pointed out, that may be where we really start to see communities strengthening in WoW.