Heroic Madness on 7 hours a week -- the shape of guilds to come?

But two-night raiding may be building a steamhead as the playerbase matures along with the game. "A couple years ago, you did a feature on a two-night guild when they killed heroic Lich King," wrote reader Oatz of Full Spectrum on Alleria (US). "Well, when Cataclysm started, that inspired me to create my own two-night guild (seven hours per week). I am now proud to say that our two-night guild has just killed heroic Madness, making us not just the #1 two-night guild but also #24 on 10-man and #62 overall in the United States."
Impressive, yes -- but what caught my eye about this email was Oatz's almost off-handed conclusion about the stability of his guild's roster. "It's interesting how raid groups are evolving over the years as the playerbase gets older," he mused. "Our guild is full of professionals in their 20s and 30s, many with spouses and kids, and none of us can raid more than two nights. I'm a practicing lawyer myself, but I started WoW back when I was a lowly college student."
"I remember back in vanilla, even, when there were no server transfers," he continued. "Raiding guilds were always competing for recruits based on progression. It seems now that as the raider playerbase has increased and gotten older, for the majority, it's more based on schedules and other niches."
WoW on demand vs. WoW as a time-gobbling behemoth -- is this where the serious WoW hobbyist stands in 2012?

Guild Full Spectrum
Realm Alleria (US)
WoW Insider: Tell us about the genesis of your own two-night guild concept, Oatz. What flavor were you trying to create -- the most hardcore progression possible in the limited amount of time, a more relaxed atmosphere, or simply a less demanding schedule in which whatever happened could happen?
Oatz: I started Full Spectrum because I figured there were other people like me. I bought WoW back in 2004 when I was a poor and introverted college guy and joined some 40-man raiding guild. Back then, most guilds raided four or five nights per week, which was perfect for me. I continued in that scene through The Burning Crusade, and while I raided a lot and thought I was a good player, I was never in an impressively successful guild or anything. But I was having fun, going to class in the morning and to Sunwell at night.
Then I grew up. Wrath of the Lich King hit just after I started law school. My free time almost disappeared, and I didn't raid during that expansion at all. Before Cataclysm came out, I had graduated, become a lawyer, got two dogs, moved in with my boyfriend, and bought a house. Luckily, my boyfriend liked WoW as much as I did, so we still played together casually at the time.
But I missed the thrill of raiding. I had remembered a post from this very column, actually, that interviewed Chupa of Skunkworks when Skunkworks got a top 100 U.S. ranking on heroic Lich King 25 raiding just eight hours per week. I had no Wrath raiding achievements to prove it, but I still thought I was good enough to compete at the highest level. So I figured if they could do it, so could I.

Even at the beginning, I was overwhelmed with the interest we got. Though we were a brand new guild, our description and goals captivated people enough that we were getting several applications per day. Clearly, two-night raiding was something that many were interested in, so from the get-go I thought that eventually this guild was going to make it.
That being said, the raiding skill of the first people we recruited was mixed. It ranged from being new to raiding to being the former raid leader of a heroic LK guild. It took almost a year of recruiting to get to the skill level we're at today. Success builds upon success, though, and our ability to recruit very skilled raiders keeps going up.
It sounds as if you've developed a highly tuned recruitment process. What specifics do you look at in potential and new recruits?
I've always thought that recruitment is the most important aspect of being a GM. Everything is dependent on it. A bad recruitment decision can negatively impact the guild for months.
While we haven't had any openings for since November, what I look for in an application is someone that fits the guild in three overall categories: personality, skill, and desire for a light schedule. All three are crucial -- a new recruit has to raid at the same or better skill level as everyone else, exhibit a laid-back, friendly, and mature personality that the rest of us share, and specifically want to raid no more than two nights per week.
So often I've turned down an application that didn't quite fit in one of those categories. We've had applicants with stellar raiding experience that I suspected were only interested in us due to our progress, not our schedule. Or, we've had applicants that, while probably great players, were used to the more adult-style humor that doesn't really exist in our guild. Most guilds would have taken these players in -- we chose not to. It's critical that everyone that joins shares the desire to limit raiding to two nights per week.
Other than that, often I go off my gut feeling whether someone is going to work out. There's no set requirements. For example, I accepted our current warrior even though he had no heroic experience at all because, after talking to him, I just had a feeling that he'd be a great player. Perhaps it takes time to develop that intuition.

It's actually really important to us, so we always end by 11. Nobody here is in college, so we all have to get up for work the next day. Doesn't matter if we just wiped at 1% -- we go to sleep and come back another day.
Sounds reasonable. How many players are you working with?
We run with 11 raiders. We've found 11 to be the sweet spot between limiting the amount of time people have to sub and being able to cover those situations when someone can't make it. Other than that, we have friends and family of those raiders, but that's about it. It's just one raid team right now, but we're thinking about starting another team or two once MoP comes.
Given the increased accessibility of raiding and the options for cross-realm Real ID raiding, the Raid Finder, and so on, guild member turnover game-wide is probably higher today than at any point in WoW's history. What's kept turnover in your guild so low?
High turnover is ultimately a recruitment problem. Since we started raiding over a year ago, we have not once had a player leave to join another guild. People come here getting exactly what they expect. They aren't turned off by our personalities, they aren't disappointed with the skill level of the other raiders, they aren't wishing they raided more or raided less.
We've done so well with recruitment and retention because we picked a niche and ran with it. Our recruitment posts advertise hardcore raiding on two nights per week, and that's exactly what we deliver. Only a minority of the overall raiding population are interested, but on the other hand, we have a lot less competition -- there's just not that many two-night guilds that can get a top 100 endgame kill.
I think Cataclysm really opened the door to niche competitive guilds, because it meant you could form a small, 10-man guild and not end up with worse gear than a 25-man. You don't have the gear trade-off that you used to. So as long as you advertise well in the guild recruitment forums, I think any niche raiding guild could have the same kind of recruitment and retention success. Maybe someone could start a high-end raid team with only women, or only parents, or lawyers, or military. I've come across forms of all these kind of niches, but they are almost always social guilds. But they could be competitive raid-wise as well -- find nine to 10 other people like you and you're set.

People will play casually on non-raid days, though this is dependent on how much there is to do outside of raids. When 4.3 came out, everyone would make sure to do LFR and BH on their own time, and many ran their alts through the new 5-mans. Now, that content has about dried up, so there isn't as much to do. But everyone is active on the forums and will at least log on once every day or two just to fly around Stormwind for a bit.
Our paladin healer, Bouchbagette, put it this way: "I am rarely the only one on. It has been really nice to have someone online to do stuff like LFR, old raids, or achieves with. I think it is because everyone here genuinely loves the game. I don't think you can be as dedicated to raiding as we are and not love the game."
Let's talk about how your guild's demographics have evolved since the beginning of Cataclysm.
The average guild member has always been in their upper 20s, employed full-time, and in a serious relationship. This makes sense, as these are the kind of people that would seek out a two-night guild.
Interestingly, this demographic couldn't be more different from the guilds I was in during vanilla and The Burning Crusade. Back then, the guilds were made up of college students, usually unemployed. A guildie might be dating, but nobody was married or had had kids of their own.
More importantly, we're all pretty low-key and mature. Nobody yells or raises their voice. Nobody complains about loot. Everyone's respectful; the guild has at various times included women, foreigners, parents with kids, openly gay members, and there's never been a hint of immaturity or jokes about any of it. It again comes down to recruitment -- accepting only the people that will fit in.

We don't really schedule or plan around upcoming nerfs. We were on the third plate of heroic Spine before the big 4.3 nerfs came, and only a few 10-mans in the United States had killed it at that point. We killed it a couple days after. It would have been nice to kill it before the nerf, but there are only so many attempts you can get in two nights per week.
Do you have a plan or projected schedule for the upcoming leveling period when Mists releases?
Right now, no plans. I'm sure once it's closer we'll start talking about it. While we naturally don't play as much due to our real-life commitments, I think we'll all be 90 within a couple weeks from release. As I said before, I'm thinking about opening up the guild to another 10-man team or two, so something like that would happen around the release of MoP as well.
Filed under: Raiding, Interviews, 15 Minutes of Fame






Reader Comments (Page 1 of 3)
smeegoan2later Mar 1st 2012 9:02AM
We did a 25 H madness last night in well under 4 hours. and that was with a late start.
Pitiful.
Nina Katarina Mar 1st 2012 9:18AM
Wow. We're all really impressed by the size of your electronic magnificence. You really ought to run off to MMO-Champion and stop wasting your precious effulgence on us.
Saan Mar 1st 2012 11:06AM
You seem to be mistaken about what is being said. It's not saying that we, from the start of our raid till we kill H Madness, take 7 hours. It's saying that, on a 7-hour-a-week raid schedule, we have managed to progress entirely through t13 content.
Dawn Moore Mar 1st 2012 7:50PM
Smee, the content has been nerfed at this point ... twice. Now, I don't say that to rain on the parades of players who still feel accomplished for getting heroic kills post nerf, I just want to remind you before you go bragging about clearing DS in 3ish hours after two major nerfs as a big feat.
Humility is a virtue.
smeegoan2later Mar 2nd 2012 2:11PM
Honey, I killed it long before, and before you. ;))
so zip it.
Flarebear Mar 1st 2012 9:12AM
That's really excellent that you've achieved such success in such a short raiding schedule. My guild runs mostly the same way, though with an extra hour. This is some great encouragement for those who do raid with a casual schedule but a hardcore mindset.
Fantastic job on Heroic Madness!
Oatz Mar 1st 2012 9:30AM
Thanks Flarebear! Keep it up--there are definitely like-minded players that will help you get there.
Legs Mar 1st 2012 9:54AM
My guild is pretty similar, though they aren't as hardcore during raid time: most of the raiders have been with the guild since BC (I joined mid-wrath), but because of that our progression isn't great. To be blunt we have a 2-3 weak players per 10 man run, but it's worth it to me since the schedule (very similar to Oatz') works so well for me and everyone is friendly and helpful.
If that wasn't the case for my guild, I would be applying today and (hopefully) preparing for a realm transfer to join you guys!
oatz Mar 1st 2012 10:18AM
Yeah, don't undervalue the friendliness part. No guild is worth it if the guild is full of pricks or elitists.
Legs Mar 1st 2012 10:30AM
Absolutely, I feel lucky to have found them, and the slower progression (we dinged 7/7 DS 2 weeks ago) is definitely worth the fun, friendliness, and schedule fit.
Further to only raiding twice a week, I often only raid ONCE a week (busy RL), and they are willing to rotate me in and out on the night that I'm able to be there, and it's great to have that support without feeling like there is resentment out there!
Incidentally, Blizzard's move to "on demand" play style (i.e. LFD/LFR) is perfect for me, since I can gear up to raid at my own convenience without holding back the guild. I take pride in remaining at or near the top for DPS while maintaining a viable tank OS on one night of raiding, and that would be impossible without those changes.
incognito Mar 1st 2012 9:55AM
How I wish I could play with you. :(
It would be so wonderful to raid with laid-back adults who actually have to get up in the morning!
Congratulations on all of your successes, and best wishes for future endeavors.
- Another lawyer
oatz Mar 1st 2012 10:19AM
Yay for lawyers that play wow!
Caylynn Mar 1st 2012 9:59AM
Wow, I wish there were more guilds like this elsewhere! I used to raid heroic/hard modes in Wrath (especially Ulduar, ToC, and ICC), but I was in a 25 man guild that raided a lot. It was fine at the time, but now I'm working on a Masters degree, I'm married, and my husband and I train for marathons, so I just don't have time for that anymore. So, I'm currently in a casual raiding guild that raids two nights a week for 3-4 hours. But we are casual, so we don't do a lot of heroic modes. That's okay, but I do miss the challenge of the more difficult fights. I also put up with a lot of the "adult humour" (which really isn't that humorous) simply because I haven't been able to find a guild without it!
I guess I'll have to go digging around in the guild recruitment forums and see if there are more guilds like this one out there - hopefully ones that need a shadow or disc priest!
oatz Mar 1st 2012 10:21AM
Same situation I was in. There are definitely guilds out there that you'd be a good fit for. It's a game--don't settle for stuff that isnt enjoyable. You can also just post a thread with what you're looking for and a lot of guilds will respond.
Pyromelter Mar 1st 2012 7:12PM
Oatz, I think maybe you don't understand how rarely good the situation you have is. Now I'm not saying you take it for granted - far from it, you stated it took a year's worth of work to get it there. But while a lot of guilds might respond to a post like Caylynn's, is it going to be any better than her current guild?
I actually remember the post Oatz referred to about the "casually hardcore" guild that down heroic lich king. I did a little digging around about that guild, and found that they are not quite the totally adult guild that one would think they are.
Caylynn seems like she might be a fit for your guild, but not for many others, if she is looking to not have to put up with foul language and fart jokes. I've heard and seen a lot of guilds make this claim, but once you get in there, it's all drunken sailor, all the time.
There was one guild I was in where there was a relative level of normalcy and a minimum of gay-bashing and foul language; I absolutely loved that guild and the people in it, unfortunately when cataclysm rolled around it was a situation where I had to move on from them, but that was by far the best guild I was ever in, despite not being as progressed with raiding as I would have liked.
You said this above in response to legs:
"Yeah, don't undervalue the friendliness part. No guild is worth it if the guild is full of pricks or elitists."
I put a thumbs up on that because it's really true. If there is a guild that can match both the friendliness and the high-level progression skill, that's the golden standard right there - and there aren't a lot of guilds out there that are that high-quality.
loop_not_defined Mar 1st 2012 10:03AM
Awesome article, and grats Oatz and the rest of Full Spectrum on your achievements. :)
Uriah Mar 1st 2012 10:18AM
Great interview!
It's always nice to hear about guilds like this and their success :)
CodeMunki Mar 1st 2012 10:25AM
My raid team sticks to 2 night per week, 4 hours total. It has been our policy for a couple years now. It works really well for thirtysomethings with spouses, kids, and jobs. We're a casual raiding guild, so are not nearly as successful as guilds like Full Spectrum, but we've done enough to prove that the model works. Hopefully, Oatz's example can be motivation for my guild to keep pushing ourselves in the limited time we have.
yagamimoon Mar 1st 2012 10:30AM
This is turning not into noobs vs hardcores, but more into busy people vs hardcores. When you look at it this way, it makes sense the changes Blizzard is making to the game. Not pleasing "the baddies", but the people who wants to still play, but have a hectic schedule :)
oatz Mar 1st 2012 11:20AM
Exactly. Well said. Love the changes that have been happening to make the game less time demanding.