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3-02-2012 @ 1:11PM
please....can we stop with the Blizzcon cost a lot of money.Based on actual numbers from Blizz webcast supplier in 2010, Blizz avgeraged over 1 million paying customers for Blizzcon webcast/TV. At 40$ a pop, they easily made 40+ million dollar without taking into account ppl paying togo to the convention. Blizzcon does not cost more then 40million to do. (if it does they're getting screwed)Also more facts wold be nice. Blizz has 4500 employess in 10 offices (basec on Sept. 2011 slide presentation). And the news release stated that the number of Wow dev was untouched. So the 'dev' cuts were most likely on D3, SC2:HoTS 9since D3 is widing down and Sc2 doesnt look like a 2012 release based on the 2 realease comment from shareolder meeting)
3-02-2012 @ 2:32PM
You know that broadcast was done by DirecTV, right? You paid DirecTV for that PPV, not directly to Blizzard. They have some percentage split of the profits. DirecTV might also get a percentage of the ticket sales since they were involved in the convention to begin with.Renting the building costs, so does the equipment they need. The demo stations require actual hardware to run, you know. Goody bags, while getting skimpy over the years, cost money, too. Staff beyond Blizzard costs money (unless, of course, you expect Blizzard employees to run the ticket login, security, cleaning staff, and other, assorted non-game related jobs.)If I remember correctly they also do a tournament with money prizes.Blizzard has explicity said they lose money on each BlizzCon.
3-02-2012 @ 4:08PM
@Drakkenfyre oh please...blizz said they 'used to' lose money (back before 2008)...they havent for quite a while.While Direct TV probably takes a large cut....most of the audience is directly streaming via Blizz,s stream (and their partner RAYV)RayV said on their blog that for 2011 Blizzcon they stream 2.26 million hours for 740,000 unique pai subscriber.AS pre financial records, renting is 100k $ per day (3 days with free setup day), 400k for musical guest, around 1million in wages, another 1M for hardware.So Blizzcon made over 30m$ and cost under 4m$...so can we PLEASE stop with Blizz losing money on Blizzcon.So in 2011 Blizzcon had 740k@40$ from RayV,h 26k attendees@175$ and 60k viewers on DirectTV. Add that all up and your over 30million $.
3-02-2012 @ 5:11PM
I assume BlizzCon is on their financial statements. Statements which can viewed by investors. They have to legally provide the correct statements to investors.A check of those statements would confirm the amount gained/lost on BlizzCon.I am inclined to believe they lose money on it. If they admitted losing money in 2008, what keeps them from losing money when the event has gotten larger, required a larger building, more staff, and the talent involved (musicians, ect.) can now demand a bigger fee. DirecTV and RAYV can also demand more. You are also not counting services and products supplied on the floor. There are food and drink vendors which I am sure also get a chunk in addition to their profits from sales, and the goody bags are not all items provided free. As a ridiculous example let's say MegaBloks charges Blizzard $5 for each Thrall figure. That figure was an exclusive and won't be mass produced and sold at retail, so I can see them charging more for it. I don't remember offhand the exact number that attended BlizzCon last year, but let's assume 100,000. That's $500,000 for one item in the goody bag alone.You provide me a link to where they said they USED TO lose money, and I would be more inclined to believe you. But since I have read them say repeatedly, each year, that they lose money, I believe them.
3-02-2012 @ 5:36PM
oh please cmon. i dont care that Blizz makes money (their free to make a s much as possible) but lets be realistic. Blizzcon does not lose money.And the max number of ppl the convention center can hold is like 26-27k. And those action figures dont cost 5$, or else they need to find a better chinese supplier.Mike Morhaime always mentions how many ppl are attending and how many ppl are on DirectTV (this year was 27k and 60k)(feel free to watch his intro speech).....BUT have you ever head him say 550k (for 2010) or 740k (2011) ppl are watching via the Blizz Stream (w RayV). No? i thought so.Why would he mention 60k viewers but not 740k?????????? Because of simple math. 740k@40$ is a lot of money.Feel free to think what you want...but if you seriously think BLizzcon cost anywhere close to 30 million $ to make....im just wasting my time.
3-02-2012 @ 8:10PM
First of all, can you PLEASE for the sake of people's sanity spell your words out and use correct grammar if you're trying to make an intelligent point. Using abbreviations such as "ppl" doesn't immediately make you stupid, but it certainly doesn't help getting your point across either.Now that I've expressed my own little pet peeve; I think you're severely underestimating the costs of running a convention as large and intricate as Blizzcon. Yes, exclusive figurines such as the Thrall one included in this year's goodie bag are definitely going to cost at LEAST $5, if not more. On top of that, your comment on Chinese suppliers makes you look like an idiot because it has little to do with anything. Something that is in limited supply and will not be reproduced is generally worth a lot more money than something that will be mass-produced at a later date. On top of that, I remember being amazed at the amount of cables and lights and God knows what else mentioned during the Blizzcon live stream. The amount of people needed to set up, run, and help in any other way with this convention is enormous. You need to pay all these people. Renting the building(s) for the convention? Not cheap either. Sure, it won't cost you 30 million to rent buildings and run lights, but as was mentioned before, Blizzard doesn't GET all the money you're assuming they're making.Yes, I said assuming. You don't actually know anything, you're estimating. Now, consider this. Blizzard pays most, if not all the expenses associated with running this convention. But Blizzard does NOT gain all the money earned by this convention. Food vendor profits? Nope. Goody bags? Don't bring any money. Live streams? Most of that money most likely goes to the companies providing that service. Books/merchandise? Again, a significant cut of that goes towards authors/editors/companies creating the merchandise.If you add it all up I think you'll be bitterly disappointed with the "profit" you assume this company makes from this. I don't even think they'd break even.
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