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3-02-2012 @ 2:32PM
You know that broadcast was done by DirecTV, right? You paid DirecTV for that PPV, not directly to Blizzard. They have some percentage split of the profits. DirecTV might also get a percentage of the ticket sales since they were involved in the convention to begin with.Renting the building costs, so does the equipment they need. The demo stations require actual hardware to run, you know. Goody bags, while getting skimpy over the years, cost money, too. Staff beyond Blizzard costs money (unless, of course, you expect Blizzard employees to run the ticket login, security, cleaning staff, and other, assorted non-game related jobs.)If I remember correctly they also do a tournament with money prizes.Blizzard has explicity said they lose money on each BlizzCon.
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