Skip to Content
3-02-2012 @ 4:29PM
Some of that actually wasn't as hard to find as I'd figured - I remembered that the quotes were in a mainstream media article, so I just started Googling major news outlets and got it on my third try. ;-)From a New York Times online article titled "Lightsaber Rattling in the Online Galaxy" published on December 18th, 2011:“What we’re trying to do now is figure out what our current audience wants,” Tom Chilton, World of Warcraft’s game director, told me by phone last week. “It became clear that it wasn’t realistic to try to get the audience back to being more hard core, as it had been in the past.”As someone returning to World of Warcraft after a long absence, I find the current direction of the game eminently engaging. As Mr. Chilton said, “We hear from a lot people who used to play a lot that they’re just not at that point in their life anymore, and they want to play, and they want to see the content. But they can’t make the same time commitment they used to.”-------------------The part in my first sentence about *why* they decided to go back to hard core (finding new players) is an impression I'd gotten in the couple of months after Cata launched that had solidified by the time I cancelled my accounts in February of 2011. I wrote something about this that I posted on another website after Blizzard removed it from theirs called "WoW Left Me For a Younger Player" - it's still Google-able if you like to see my thought processes.
First time? A confirmation email will be sent to you after submitting.
Members enter your username and password.
Enter your AOL or AIM screenname and password.
Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.
When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.
To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.