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3-02-2012 @ 5:11PM
I assume BlizzCon is on their financial statements. Statements which can viewed by investors. They have to legally provide the correct statements to investors.A check of those statements would confirm the amount gained/lost on BlizzCon.I am inclined to believe they lose money on it. If they admitted losing money in 2008, what keeps them from losing money when the event has gotten larger, required a larger building, more staff, and the talent involved (musicians, ect.) can now demand a bigger fee. DirecTV and RAYV can also demand more. You are also not counting services and products supplied on the floor. There are food and drink vendors which I am sure also get a chunk in addition to their profits from sales, and the goody bags are not all items provided free. As a ridiculous example let's say MegaBloks charges Blizzard $5 for each Thrall figure. That figure was an exclusive and won't be mass produced and sold at retail, so I can see them charging more for it. I don't remember offhand the exact number that attended BlizzCon last year, but let's assume 100,000. That's $500,000 for one item in the goody bag alone.You provide me a link to where they said they USED TO lose money, and I would be more inclined to believe you. But since I have read them say repeatedly, each year, that they lose money, I believe them.
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