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3-09-2012 @ 1:14PM
I look at this way.My reward was 7 years continuous access to WoW. My reward was the chance to do Vanilla, BC and Wrath content when it was relevant.My reward was the chance to participate in the opening of the Gates of Ahn'Quiraj. My reward was the chance to do the questlines for my Paladin and Warlock mounts. My reward was the opportunity to earn old-school PvP ranks and now mog my Paladin in Field Marshal's Aegis.My reward was my old-school discontinued horsies.I don't grudge the enticements Blizzard offers to new or lapsed players.
3-09-2012 @ 1:57PM
I couldn't *afford* those old-school epic horses :(
3-09-2012 @ 2:06PM
I agree, but I also agree that it would be kinda nice to get something, too. Am I gonna stop or really whine about it? Nah.But it would be pretty nice to be acknowledged.
3-09-2012 @ 2:47PM
I don't grudge the enticements either, it's a good business model, but at the same time it would be great to be able to obtain that mount some other way. Why should I be "punished" for not knowing anyone who has a lapsed account?
3-09-2012 @ 3:33PM
I think there's an important distinction to be made, though. Nobody is really arguing that they've been ripped off by Blizzard...that Blizzard took their money for nothing. All of us who have played for a long time got to play a great game, which is exactly what was paid for. That's perfectly reasonable and Blizzard should be commended for a consistently high-quality game that we've enjoyed playing (and paying for) all these years.The mildly annoying thing (which, as Anne touched on, is not unique to Blizzard at all) is that the cynical logic of maximizing profits and customer retention favors companies rewarding the people who have proven they will walk away by actually having done so. Those are the people that Blizzard (or AT&T or Comcast) knows are the fluid profits that they have to actually work to retain. Cynically, they know long-standing customers are (mostly, not entirely) more of the passive "hey, as long as things aren't too bad, I won't bother leaving" mindset and are therefore much safer profits and don't need to be catered to beyond doing what they already do (I'm simplifying, obviously...Blizzard does "cater" to long-standing customers at a basic level by trying to improve the design of the game...but, of course, that's what we're paying for).I'm definitely one of those "passive" types that I alluded to above, so I'm not trying to insult those who are long-standing customers. It just would be nice if companies had a motivation to offer extras here and there that make you feel good within whatever system you're buying from them (the game in this case, a cable system in Comcast's case, etc). While playing the game is certainly fun and we feel good about that, the human brain is wired to stop getting the experiential high of something you do consistently...only new "rewards" excite, and it would be nice for Blizzard to offer some once in a while to "solid" and "safe" customers.I don't consider it owed and I understand the logic (no one should be surprised by companies, who are obligated to maximize profits for investors, to be cynical). I just think it would be nice, is all. ;) I'm still going to keep playing, because I do think WoW is a great game, either way.
3-09-2012 @ 4:19PM
The thing that bugs me the most about requests for veteran reward programs and "I need stuff for being here longer" is simply that those of us that have been here longer HAVE gotten extra stuff! True, it's not explicitly "veteran rewards," but there is clearly stuff that a new player will never have.The old school mounts as Stella points out.Mini-pets that are no longer attainable such as the Baby Blizzard Bear, Onyxia Whelpling, Spirit of Competition, various BlizzCon goodies and so on.Mounts that are no longer attainable.Events that will never been seen again like the Gates of AQ and the Zombie Invasion.Even the current SoR promotion gives CURRENT players more stuff than new/returning players. A reactivated member gets all the expansions. I've already got that. They get a level 80 character. I've got a level 85 one. They get a server/faction transfer. That's nothing special. All that's interesting about that is they get it for free. They're not getting any EXTRA stuff, they're just getting it easier. (Which doesn't bother me at all, but obviously bothers some people. Despite all that, once they are up to 85 and playing with me, I can ride around on a nifty spectral gryphon that this returning player can't get. The veteran player gets something the returning player does not. Sounds like a reward for current players to me. (The question is how valuable is that to you?)Is there a specific veteran rewards program that gives you stuff based on how long you have been subscribed? No. Do veteran players get more stuff than new or returning players? Absolutely.
3-10-2012 @ 8:41AM
The long-term customers are the ones who not only pay their monthly fee, we also pay for realm changes, faction changes, gender, race and name changes, every mount that comes along, most of the pets that Blizzard provides and, of course, the authenticator. We put a heck of a lot more money into Blizzard than just our monthly fee. We're far more than just a utility customer. Obviously we get what we pay for: solid, round-the-clock, uninterrupted playtime in a game that is virtually bug-free despite being extremely high-tech. Frequent, regular updates of content and balancing of character abilities over the years, constantly progressing forward. A virtually unheard-of amount of interaction with the designers and GMs in order to handle our complaints and concerns and requests for content design, fixes, and changes. I understand all of this. I appreciate it.But recognizing/rewarding customer loyalty is a good business tactic. Google it and see for yourself. And right now, when we're at the end of the xpac and have no solid ETA for the next one (*crossing fingers for more info this week*), when we've just come through a major content patch that has mixed reviews and resulted in many friends leaving because they were bored or disgruntled or both, when really the only thing left to do is to putz around with *alts* for a bit... this Scroll of Rez bites more than a little. "Gee, if you don't play you can get a free 80, but if you've paid faithfully every month for years..... screw you! You can damn well spend the days/weeks leveling!!"Sure, I have things that others don't because I've been here longer. Hello, that's the way of the world! But the particular combination of rewarding customers who *don't care enough to stick around* with something that the loyal, uninterrupted payers actually want... well, that's just bad business. Obviously, since this conversation is taking place in every corner of the WoWiverse.
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