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3-09-2012 @ 3:33PM
I think there's an important distinction to be made, though. Nobody is really arguing that they've been ripped off by Blizzard...that Blizzard took their money for nothing. All of us who have played for a long time got to play a great game, which is exactly what was paid for. That's perfectly reasonable and Blizzard should be commended for a consistently high-quality game that we've enjoyed playing (and paying for) all these years.The mildly annoying thing (which, as Anne touched on, is not unique to Blizzard at all) is that the cynical logic of maximizing profits and customer retention favors companies rewarding the people who have proven they will walk away by actually having done so. Those are the people that Blizzard (or AT&T or Comcast) knows are the fluid profits that they have to actually work to retain. Cynically, they know long-standing customers are (mostly, not entirely) more of the passive "hey, as long as things aren't too bad, I won't bother leaving" mindset and are therefore much safer profits and don't need to be catered to beyond doing what they already do (I'm simplifying, obviously...Blizzard does "cater" to long-standing customers at a basic level by trying to improve the design of the game...but, of course, that's what we're paying for).I'm definitely one of those "passive" types that I alluded to above, so I'm not trying to insult those who are long-standing customers. It just would be nice if companies had a motivation to offer extras here and there that make you feel good within whatever system you're buying from them (the game in this case, a cable system in Comcast's case, etc). While playing the game is certainly fun and we feel good about that, the human brain is wired to stop getting the experiential high of something you do consistently...only new "rewards" excite, and it would be nice for Blizzard to offer some once in a while to "solid" and "safe" customers.I don't consider it owed and I understand the logic (no one should be surprised by companies, who are obligated to maximize profits for investors, to be cynical). I just think it would be nice, is all. ;) I'm still going to keep playing, because I do think WoW is a great game, either way.
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