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3-10-2012 @ 8:41AM
The long-term customers are the ones who not only pay their monthly fee, we also pay for realm changes, faction changes, gender, race and name changes, every mount that comes along, most of the pets that Blizzard provides and, of course, the authenticator. We put a heck of a lot more money into Blizzard than just our monthly fee. We're far more than just a utility customer. Obviously we get what we pay for: solid, round-the-clock, uninterrupted playtime in a game that is virtually bug-free despite being extremely high-tech. Frequent, regular updates of content and balancing of character abilities over the years, constantly progressing forward. A virtually unheard-of amount of interaction with the designers and GMs in order to handle our complaints and concerns and requests for content design, fixes, and changes. I understand all of this. I appreciate it.But recognizing/rewarding customer loyalty is a good business tactic. Google it and see for yourself. And right now, when we're at the end of the xpac and have no solid ETA for the next one (*crossing fingers for more info this week*), when we've just come through a major content patch that has mixed reviews and resulted in many friends leaving because they were bored or disgruntled or both, when really the only thing left to do is to putz around with *alts* for a bit... this Scroll of Rez bites more than a little. "Gee, if you don't play you can get a free 80, but if you've paid faithfully every month for years..... screw you! You can damn well spend the days/weeks leveling!!"Sure, I have things that others don't because I've been here longer. Hello, that's the way of the world! But the particular combination of rewarding customers who *don't care enough to stick around* with something that the loyal, uninterrupted payers actually want... well, that's just bad business. Obviously, since this conversation is taking place in every corner of the WoWiverse.
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