Officers' Quarters: Rock bottom

Guilds in WoW are a precarious fleet at this moment. With player activity stagnating, many guilds are like sinking ships. They survive only if their officers can bail water fast enough by replacing the players they've lost. Fickle players are quick to jump overboard and swim to a guild with fewer leaks, only to find that their new vessel isn't quite as watertight as it first appeared.
Today's email is from a guild leader whose hull has hit rock bottom. She wants to know whether to dredge up the wreck or shop around for a sturdier boat.
Hi Scott,
I am the leader of a guild that sadly has no more active members. My fiance and I started it to try out Cata raiding at our own pace with people we knew IRL but at the peak of the guild activity we could only get about 7 people together and getting everyone motivated to get their item level up high enough to attempt a raid was even tougher! I love playing a mage but found myself rolling a paladin and gearing up to be what the guild needed...tank or heals. I eventually got super burnt out with lack of effort and took a break from the game. Recently I have come back to a dead guild.
First of all, I'm sorry to hear about your guild. That sort of thing is happening more and more frequently these days. The only good part about hitting rock bottom is that you're now free to make a decision without worrying about how it might affect anyone else.I thought the desire to run my own guild would have been long gone after the failure a few months ago but I'd still love to do it. I had a blast setting everything up (ranks, guild bank tabs, vent, etc) and would definitely be settling for less if I were to join an already established guild. The main things I want out of a guild are FUN, maturity, cooperation, liveliness, consideration, dependability, and fairness. I would have loved to provide this to the best of my ability with plans for group runs of everything, fun guild events, a non-critical learn/teach as we go approach to raiding, and help with anything from information to materials but it was too difficult to try to get the guild off the ground by myself.
I guess my question comes down to this: Should I try once more to get the guild going or would it be best to try guild-hopping until I find an environment I like?
I appreciate any opinion you have on this because I'm so torn! Thank you...
Before I can recommend a course of action, the crucial questions that occur to me are these: How much experience do you have with MMO guilds, with WoW in general, and with online leadership roles? My answer mostly depends on your background.
In short supply
As the game faces its lowest active population in years, officers with experience who are willing to lead guilds are becoming harder and harder to find. If you have an extensive officer resume, then you should definitely keep trying.
Now is not the ideal time to rebuild, since player activity is still fairly low at the moment. I'm not convinced that the new Scroll of Resurrection bonuses will bring too many players back just yet.
However, as WoW gets closer to the release of Mists and especially right after the expansion's release, there will be an upsurge in player activity. Players will be returning to the game and looking for guilds that match their in-game preferences and goals. Taking advantage of that is your best bet if you want to start over from scratch.
Learn, then do
On the other hand, let's say you don't have a ton of experience with guilds or the game. I would recommend joining an established guild for the time being. Keep your own guild intact with one of your alts. It won't go anywhere.
Then make a thorough guild search across servers and factions. Find a community that is similar to how you envision yours in the future. That way, you'll be able to learn what works and what doesn't first-hand. You'll be able to understand the perspective of the average member within such a guild. You'll see how the officers' policies and decisions affect you.
If you're enthusiastic and willing to work hard on that guild's behalf, the officers will likely recognize that and eventually promote you. Getting some more officer experience under your belt will help you immensely when you take the step toward leading your own community again some day.
Lessons from the past
From what you've described, you can take two important lessons away from what happened with your original guild.
You sacrificed your own enjoyment to help the guild to raid. That is noble, but it led to a serious case of burnout. In the future, you have to make sure that whatever else may be happening, you're still enjoying the game. If you're not, you'll just head down that same path sooner or later.
Also, you can't force people to gear up. If your members aren't motivated, all you can do is encourage them to do so and offer to help. More often than not, that won't be enough. If the desire doesn't come from within, they won't stick with it.
That's why it's important to recruit players whose in-game goals are similar to your own. Ask about these goals on the guild application, so you'll know what they want from the game before you invite them.
Whatever decision you end up making, I wish you luck!
/salute
Filed under: Officers' Quarters (Guild Leadership)
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Reader Comments (Page 2 of 2)
Atanae Mar 12th 2012 11:33AM
All I can say is that as a Guild Leader, you get what you put in to it. And the quality of what you get is contingent on the quality of your decisions.
If you cannot make the commitment to tend to the living organism that is a guild, or you cannot make responsible and appropriate decisions in context with your guild mission and vision statements, then you will not thrive for long, no matter where you are in the xpac.
That being said, end of xpac is usually very quiet. Having started a guild late in an xpac, my counsel is to take your time to set up exactly how you want your guild to be, develop your Statements and your policies and lay the groundwork for your guild. Whether or not you charter up is inconsequential, but could be helpful to get all the administrative stuff nailed down without having to worry about the intricacies of interpersonal interactions.
Once Mists hits, there will be more activity and more people looking to find a home.
But you must be very thorough in the scope of your guild, you must be realistic as to the consequences of those decisions and you must come up with your marketing plan to sell folks looking for your kind of guild on the assertion that your guild is their best choice.
Ultimately though, when you are encouraging people to join your guild, you are going into a verbal contract with that person. You need to make sure that you follow through on the promises you made. If you reach a point where you need to adapt to changing times (and mitigate the damage of Ghost Crawlers latest iteration of Twister-on-broken-glass-is-"fun" ideas), you need to set expectations with your guild as soon as possible and secure their buy-in to the change in that verbal agreement. If you start a casual guild then decide to raid, you can't just expect people to do it. You have to either work towards exciting them to try to raid or start recruiting in folks looking to raid at your level.
If this sounds like work, well, being a Guild Leader is work. In my opinion, the power and the perks come with a price - responsibility. You cannot enjoy freshly grown tomatoes if you do not properly water and fertilize the tomato plant. Neither can you have a thriving and successful guild if you do not tend to the needs of that guild. And all the power and special privileges of rank mean nothing if your guild is a guild of one.
styopa Mar 12th 2012 12:04PM
Frankly, I'm finding this guild attrition thing awesome!
I have roughly 50 alts on each account, perhaps 10 on each end-game leveled. As I get my "please try WoW again" free week offers, I log in, jump around my alts, and it seems that at least one of them belongs to a guild that has totally evaporated, and due to no activity I'm offered GM status.
I kick any other toons on the account, and revel in my inheritance of (in at least one case) a completely full guildbank of loots, and several thousand gold.
Hee hee hee.
(Lest you think I'm just a complete ass, I did get an ingame mail from someone who did happen to pop on and notice I was the gm and that he'd been kicked. He'd needed some mats from the gb, so emptied the bank items into his mail, plus sent him all the guild gold along with a note that he won the guild lottery - about 3k I think.)
Kuro Mar 12th 2012 12:28PM
>"at the peak of the guild activity we could only get about 7 people together and getting everyone motivated to get their item level up high enough to attempt a raid was even tougher! "
Raiding with family and friends can be difficult and oftentimes unsatisfing if you're looking to progress -- even if that progression is just getting 10 people geared enough to think about going into a raid instance.
I'm having this issue right now:
One of my buddies just got back into wow and he wants to do things together. He was very rusty to start off with (I was doing more damage with lb regen on my resto shaman than he was doing on his ret paladin) but he swapped to a caster and has gotten better. (I was proud of him because he did LFR by himself the other night.)
To complicate issues he's only interested in playing on his current server and staying in the guild that he and another mutual friend from outside of wow created. With the new-cross realm raiding thing I can do dungeons and old raids with him, but trying to boost him with gold, gear, etc.. isn't gonna happen.
Usually there is a skill divide between what the player is capable and what the person who desires to raid can do. There's a lot of time that you have to put into learning and gearing a toon. This is what old content, LFR, and 5 mans are for.
If you want to do more progressed content you're going to have to give up the notion of raiding with ONLY people you know IRL. If you want to raid, even super casually... find a guild with people who are of your own skill level and who want to put the same amount of time into the game.
If you want to do things with friends -- keep your current guild going and run old content with -- play with the gbank, give them funny ranks, etc..
Have your cake and eat it too.
breehid Mar 12th 2012 3:08PM
I wish you the best of luck with your guild idea!!! There is really a need for guilds that will serve those of us who want to learn raiding in a more casual and non-judgmental environment. My guild has that orientation too..we are very small, not at all "leet", but we have fun together and we are learning at our own pace. We found that teaming up with another small, learner-friendly guild for raid night has helped us find the 10-25 people that we need for the raids (since we don't have critical mass alone). You might try that..find a friend in another guild, and see if he/she can help out.
ddtab2000 Mar 13th 2012 4:02AM
To whom it may concern.... Chaos Reigns of Nesingwary (US) are always looking for peeps who are interested in joining a great guild. We are a casual raiding guild with two 10 man teams. All raids have been cleared and working on Heroic modes at our own pace. Throughout the year we do special events to keep the guild interested and most of all we have fun. At one time we were ranked 10th (including the horde guilds) and we keep improving. So if anyone is interested in joining a fun raid guild, please contact Zenaida (GM) or Enasnimi (Co GM) or Sedai (Raid Lead/officer) for info. Our guild motto " IT'S HARD IF YOU MAKE IT HARD" it's a running joke lol
Zen
Jyotai Mar 12th 2012 4:33PM
Been mulling this over myself for a while.
With WoW's shrinking player base, guild levels, and LFR - its tough for guilds to start up or revive.
I'm sitting on a "level 13 guild" that I started in 2007 when my original server went live. Guild has been dead for most of cata - and now consists of just 3 low level alts of mine.
Should I make a push to revive it, or shift my attention to the guild I joined on my 85s. The guild I'm in are mostly good folks - so its easy to see the appeal of sticking with them. But the guild I made was, while it lasted, a labor of love.
Its likely to just sit there with my alts, but every few weeks I come back around to thinking about it again.
Luke Mar 13th 2012 5:13AM
I have to say I'm in a similar boat. I don't have a lot of time to play, I certainly don't have the time to raid, but I have a family / friend guild over flowing with items and gold, still sitting at level 1 and completely unused. Nearly all of my RL friends have left WoW.
So I have all of these materials and all of this gold sitting in a guild bank with no one to use it. I'd rather they get used correctly and not just used up by someone looking to make a profit but I don't have the time to organize a guild, recruit, update a website etc etc...