Another option is to make your guild into a leveling guild, get it leveled with players that you like. As people finish leveling and gearing they might show interest in casual raiding. It would give you time to level up alts that you want to play, get to know people and see if they would be interested in end game content. When you are getting to the point of filling your roster you guild will be higher level and easier to recruit. In the mean time you can run pugs with those who are geared to see Firelands (you won't have a problem filling that roster! people still want legendaries!) and as you run those pugs you might find raiders that will be willing to join your guild. I have to say people will leave level 25 guilds to go raid the way they want to.

I am in a progressive raiding guild (although I am more of a fill in then a regular raider) and in a max level guild, my husband left because the raid team's style just wasn't his. After pugging several times with his current guild he left and joined them, they were barely into the double digits. He liked the perks of my guild but the desire to raid his way was higher and more important.

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