Reminds me of a movie quote:

"A burp is spontaneous. A burp is NOT romantic."

Parallelism with surprises:

"A bucket of water perched on a partially opened door is surprising. A bucket of water perched on a partially opened door is NOT fun (assuming you're the next person to walk through said door)."

Just sayin'.

I agree with slim. Blizz did damage with that announcement among the more sensitive Alliance members (I roll Alliance only, but don't mind losing a little ground if the story is good). At this point, retaining and gaining subs is the goal of the media event. I would detail EXACTLY what comes of destroying Theramore that is 'Alliance awesome' rather than vague platitudes - this would go a long way to smoothing that friction over and exciting the fans.

I also enjoy vanilla ice cream, the New York Yankees, Volvos and I prefer Goliath over David.

I really don't like surprises.

The more sensitive members? After having an entire expansion where we got loss after loss, having no story compared to the Horde, helping Thrall while the Alliance got nothing, but a wedding, and where quests flat-out tell you you lose in some cases, the promise of "story" for us and the beginning of the next expansion starting on the DESTRUCTION of our only Kalimdor port city?

It doesn't take a sensitive member to see that's bullshit. Horde get plenty of story written about them, but it takes the destruction of one of our cities to get one for us?

Theramore=Jaina gets pissed and kills Gallywix. Why? Well, why not?