Why is Blizzard still OK with gender inequality in World of Warcraft?
In most games I play, from World of Warcraft to Star Wars: The Old Republic, I make an effort to play mainly female characters. Unlike other males who play female characters, this isn't for cosmetic reasons; I'm not one of those dudes who can't bear to stare at his male character's butt for multiple hours a day. (How this is ever an argument that makes sense to people, I don't know.) This was a conscious decision on my part a few years ago, when I started to become aware of the discrimination faced by female characters.
See, when you make the decision to make a female character, you're intentionally and unintentionally signing up for a number of things. First, you are intentionally signing up to play a female character. This could be because you identify as female, because you prefer the look of female characters, or any number of other reasons (including the butt one). What you're unintentionally signing up for goes further.
You're unintentionally signing up for jokes made at your expense in a raid, like when my priest hit 85 and did BH in leveling gear, and my low HPS was mocked because I was a girl playing WoW. You're unintentionally signing up for harassment, for the catcalls and people begging you to talk in Vent, like you're a rare species of bird they'll only be able to hear once. You're unintentionally signing up to be victimized by other players because you dared roll something other than male at level 1, and you didn't know there'd be consequences for that choice.
Those forms of sexism aren't anything new to the World of Warcraft, but thankfully they're largely limited to the immature playerbase and not the game's creators. Unfortunately, Blizzard has its own gender issues to work out, and some of them are made clear by just rolling a female character.
Gender inequality in my World of Warcraft? Can't be!
Yesterday morning, a forum post on the Mists of Pandaria Beta Feedback forum highlighted some of the sexism players are unintentionally signing up for when they sign on to their female character. Ji Firepaw, an NPC you meet on the Wandering Isle who goes on to become leader of the pandaren Horde faction, greets female characters in a very creepy way, saying "Hello, friend! You're some kind of gorgeous, aren't you? I bet you can't keep the men off of you! Join me! You and I are going to be good friends!" To men, he instead says "Hello, friend! You've got a strong look to you! I bet you're all the rage with the ladies! Join me! You and I are going to be good friends!"

What's worse is that these aren't the only problems foist upon a player for choosing to play a female character. The most prominent issue, as old as girls in games themselves, is the armor issue, where game developers turn a torso-covering breastplate into a chainmail bra when it's on a female character. In this case, women who didn't want their female warriors to tank in metal bras and panties weren't really considered. Likewise, for some reason, male characters were never forced to wear chainmail underwear when the same item appeared as pants on a woman.
Seriously, why does this still exist?
My question, though, is why is this a thing? Why is it that developers are fine providing women with an unequal and often worse game experience? Why are developers OK with allowing female PCs to be harassed by male NPCs or requiring them to wear totally impractical armor pieces? It seems easy enough to make a game that isn't gender insensitive -- all you have to do is treat female and male characters equally. If you want people to have chainmail bra and panties, make the same piece as objectifying on a male character as it is on a women. If you're going to have a creepy dude running the pandaren race for the Horde, make his interactions equally creepy if you're a male PC -- or better, don't make them creepy at all, and have him remark on how strong your female pandaren look.

Unfortunately, it's the best idea I have to go on, because I can't otherwise fathom why unequal gender experiences still exist and are still being supported in the World of Warcraft.
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Reader Comments (Page 20 of 21)
Jason Apr 3rd 2012 9:12PM
I have a few issues with this article. Your argument is far too imbalanced. I'd like to spend a moment defending Blizzard here.
Firstly, Blizzard has moved away from the skimpy armour models, the last time I saw anything skimpy was in TBC - specifically Hellfire quest rewards. Looking the most recent tier and newest dungeon rewards it's clear that the female characters are than covered up like their male counterparts. Honestly, some people (women included) will always want to play in the skimpy armour, we've seem women in these comments that like too. Look at the way teenagers are dressing these days (I'm nearly 40), denim shorts so small the pockets hang out of the bottoms. Should we be telling them to stop? To empower themselves and cover up? Where will that stop? It's all about choice.
Secondly, I can see your point about how Ji regards the male characters strong etc. and the female characters pretty, it's a little bit lame. However, listen to your female friends when they meet each other, they'll often say to each other how great, amazing or beautiful they look; as in "You look amazing in that dress" or "I love your hair, you look beautiful!". How often do guys say that sort of thing to each other? We don't, but sometimes we do give compliments to women. Perhaps not as creepy as Ji, but I'll often compliment a colleague on her new hair style or clothes. I'm not trying to be creepy.
Finally, I don't think you can blame Blizzard for any sexism you encounter in the game. There are clearly ways to report players that are guilty of outright sexism, racism, xenophobia, homophobia and so on. I have 90% female characters, I am male. I prefer the animations and generally find people treat my better in PUGS if I am a female character. Nobody has ever asked me for a private chat. I think most players assume that most female characters are played by a male player anyway. So the times I have screwed up and pulled adds or whatever, the insults in PUGS aren't directed at my characters sex they are directed at my class i.e. "YOU STUPID MAGE!" or "IT WAS THE STUPID SHAMAN THAT PULLED!" Or they will assume I am male and call me "bro" or "man". I don't think Blizzard can police the ~5% of 14yr old boys that are rude, sexist or racist without the help of the community.
I don't really understand your argument for taken a stance against discrimination by rolling all female characters. So you are rolling characters that wear skimpy armour to empower women? Shouldn't you just be rolling a male character and refusing to play a bikini clad warrior until they change they armour models? It's a very confusing argument you've presented.
Whilst I agree with the sentiment of your post, I can't fully agree with the way you've presented your argument.
Sarah Bee Apr 3rd 2012 9:19PM
Not everyone, but you are.
Rain Apr 3rd 2012 9:27PM
Why complain about the only standing ground a man has in this world. The only thing men have that's equal is gaming nowadays. We lose our house, kids, money and even our places to hang out to women all the time. We are expected to "act like a man" when a single woman has not a single expectation in society but being "princess."
raingod Apr 3rd 2012 9:36PM
Bitter, much?
Alysandir Apr 3rd 2012 9:53PM
Am I the only one amused by the fact that "raingod" just called "rain" out?
brandifletcher Apr 3rd 2012 9:29PM
To those people saying armor differences are a relic from past expansions, look at Pally tier 13, the chest piece is turned into a crop top for females.
Link to a blog post that has a pretty handy pic of the difference:
http://raidingafterdark.blogspot.com/2011/10/paladin-tier-13-armor-on-female-models.html
johan.vanfrausum Apr 3rd 2012 9:29PM
I remember having read a few years ago about a game where the developpers gave female characters the same armor looks as male characters. Women in plate armor wouldn't show any skin, "armor was made to be functional, not sexy" was the reasoning. They got a lot of flack for that choice, not from men, but from women. Those women didn't want look to look just like men, they wanted to feel feminine and not masculine (which is also why almost no woman ever plays a male character, unlike men playing female characters), they wanted to retain some sexiness and sensuality.
Of course not all women will agree with their opinion, but I do believe a considerable amount of women would prefer gender inequality in armor looks over feeling "unfeminine".
Now if only i could remember what game it was :s
if anyone knows, post it in a reply
Alysandir Apr 3rd 2012 9:49PM
Hmm...old post never made it. Ah, well.
As a hetero guy, I can say honestly and sincerely that few things are more sexy than a woman who has it together. Assertive without being aggressive. Confident without being arrogant. Self-reliant without being standoffish.
To me, a female avatar in Frederick's of Azeroth gear screams, "Look at me, everyone!" much like it does in real life; it's an attention-getter, no doubt. My hormones tell me that it's sexy, but my hormones seldom know their collective ass from a hole in the ground. That is, if I'm leaving judgment up to my hormones, I deserve whatever I get.
Conversely, a female avatar covered in plate from head-to-toe screams, "Bring your worst; I can handle it." Man, talk about chills; we're talking Ripley-vs-the-Alien-Queen, "Get away from her, you BITCH!!!" chills. *That* is the woman I want to face the end of the world due to zombie invasion back-to-back with, the kind who, instead of freaking out at the final incursion, would instead say to me, "Hey sweetie, big pack of undead incoming over here...hand me a grenade, would you?" It might not be sexy to my hormones, but it damn sure is sexy to my *soul.*
So I guess my point is that there are different kinds of sexy, just as there are different kinds of messages we want to send the world. Don't punish the people playing female avatars by giving them limited means to what message they can send.
John Apr 3rd 2012 10:16PM
By signing up with a female character your also getting this as well.......
No yelling at you for mistakes
Free gold
Free items
Free power and control over others
Free male servants
Easy ticket though the game
Runs
ETC
NatalaH Apr 3rd 2012 10:09PM
The player base is always going to have the people that pay more attention to girls... thought it's not always exactly sexism against girls. I'm a girl who plays mainly guy characters, for a variety of reasons. But recently I've taken to leveling a female mage. And suddenly people are engaging me in conversation - yes, some of it's bizarre flirting, but some of it's just conversation. Including from other girls. Because you put that girl skin on and you are clearly more social! I think I had someone try to strike up a conversation with my guys chars in a dungeon... never, actually. My female? If I show even an inkling of interest in the conversation there's suddenly a torrent of words. Women are seen as more social - and guys clearly don't want to talk ever.
Blizzard does need to make improvements with how they treat their females, but I'm not sure Ji Firepaw is what needs to be changed. How about having, I don't know, a major hero from lore that's female... actually be important? I mean, every expansion past vanilla we've had someone from WC III as a major player - bad guys in BC but still -you knew them. You saw them, everyone interacted with them... And I think we may have had this tiny little expansion named after some corrupt paladin guys, name begins with an A...
So... Maybe Cataclysm will have a female character in a major place. But while there are some tantalizing hints about Jaina... mostly I hear about... Varian. Thrall. Garrosh. Seriously? Sylvanas is a major player. Give her a main spotlight! I love Thrall! Varian has tons of potential, and yes I'm sure the plot with Garrosh will be great! But can we have a main female that gets a main spotlight and doesn't shut up the moment her guy comes into the picture? It doesn't even have to be an old lore character! I'm sure there's a strong female character from a previous expansion that we haven't dropped like a hot potato, right? ...Right?
Jloo Apr 3rd 2012 10:16PM
Once many years legend has it that one person felt shameful about making a female toon when they were male so they replied i'd rather look at a female behind then a males to cover their shame. Then everyone started using that line.
That's like saying... I am a male, I used to wear male underwear but now I wear female underwear because it reminds me of a female. It's better to be reminded of a female all day then thinking of males.
Pazu Apr 3rd 2012 10:23PM
About the metal bra and panties thing, I'm not sure I've ever seen any leg armor pieces for a female character that could be classified as "panties". Maybe they existed in classic, but I don't think they make pantie leg slots anymore.
As for the bra chest pieces, I don't see them much anymore either.
http://www.elysiam.org/wp-content/uploads/2010/11/tier11_female_m.jpg
Except for arguably the priest set, I wouldn't classify any of those armor sets as being scantily clad. Just quickly browsing around the female tier 12 and 13 sets, I don't see chest bra pieces either.
I just don't see the "chest bra" thing as much of a problem anymore. Yeah you'll see them from time to time, but it's not like it's even a majority of the armor pieces you get anymore (unless it's cropped up in the mop beta quest rewards, i haven't played through it much yet). And at least now you have the option to transmog them into something else if it really bothers you.
sunflowers4488 Apr 3rd 2012 10:51PM
I know that after over 300 comments, there is no way what I'm going to say is even going to be read. But I have to post anyway because I can't help it. This article was just so, so wrong.
I'm a girl and I've been playing WoW for almost six years now. I have NEVER, Not ONCE, EVER been 'victimized' by anyone in game because of my gender. Not. Once. I find it hard to believe that I am just lucky. For the last three years I haven't been in a guild and have exclusively pugged almost all content, so I interact with a LOT of different people on a daily basis. I don't have a significant other in the game who acts as a buffer between strangers and myself. I don't hide my gender, nor do I flaunt it.
What I DO do is be cool and play well. That's it. Just like everyone else in the game. And 99.9% of the time that is exactly how I am treated. Like everyone else. The rare 1% is when I get someone who is especially NICE to me because I'm a girl. A little annoying? Sometimes, but certainly not harassment.
I understand that this article was well intentioned, but coming from a female perspective, it did nothing but make me angry.
Wilkrian Apr 3rd 2012 10:48PM
Wow. I stopped reading comments before I got to the end of page one, because I'm seeing a slew of comments about male players feeling offended by this article. As a man, I don't see how you can be offended by this article. This article isn't shaming anyone, it's calling out sexism and it's doing it very well. Everything the OP says is true and I personally find each of the issues very problematic too. This is in line with all the stupid comments when the female pandaren was revealed, like, 'Good, she isn't fat like the rumors!' and 'Stop saying she shouldn't have an hourglass figure, that's what women have!' Meanwhile, the male pandaren gets a round panda body. But the female has to fulfill a rubric; she has to still be sexy. She's objectified, and many of the points in this article deal with objectifying women - rightly so. Why don't male characters wear metal bikinis? What if players don't want their female characters wearing metal bikinis? Why do they automatically turn into metal bikinis on women?
Why are you all crying foul when you should be asking these questions? Why can't the female pandaren be referred to positively, instead of the stupid beauty card again? Especially when she's a *pandaren*, not a Blood Elf? It's the same stupid story. You're all just proving the OP right about Blizz pandering (ha, ha) to the people who are like, by getting offended when there's nothing to be offended about. Seriously, you're offended by someone calling for equality? Why would you even DO that?
Jaq Apr 3rd 2012 11:02PM
"Especially when she's a *pandaren*, not a Blood Elf? It's the same stupid story. "
I love what this says about your standards of beauty without you meaning it to.
Wilkrian Apr 5th 2012 7:06AM
@ Jaq: What I mean is what the races themselves hold up as important/show favour to. The Blood Elves are clearly obsessed with beautiful objects and excess. Meanwhile the Pandaren appear to be balanced and not as focused on this. Thus, when pulling the beauty card with the new Pandaren speech greeting, Blizz can't even try and make an excuse that "the race is just like that!" because it's even farther from the truth - as stupid as the "they're just like that" excuse is.
Jaq Apr 3rd 2012 11:01PM
I think this article is either exaggerating to a great extent or the author has had a LOT of bad experiences with sexist idiots. There is also another problem with the article, namely that the treatment of female characters by presumably male players is equivalent to institutional sexism in World of Warcraft, which isn't anywhere near the case. The two are conflated together in this article, and the latter notion isn't given any support other than "well, I say it's happened to me."
Poor form, really.
I have a female toon. Blood elf warrior. I can think of ONE time when people reacted to my toon as possibly being female; during Brewfest last year, I mentioned to a group that I hadn't seen the DPS trinket drop yet, and the group as a whole kept re-queuing until I got it. (And I'm only assuming that was the case, I could have just ran into a group of nice people.) I've never been given a sexist insult because of my BE female warrior. Never been hit on. Never been treated badly because people believed I was female. Any idiots I ran into in LFD or LFR would have been idiotic to me if I was Jesus Christ or Ghandi. I think you have definitely applied things that occurred to you in a fashion that may not have been accurate, or you're exaggerating.
The armor issue is pretty interesting too, in that I have seen LOADS of toons that I know the player of them personally, and know that they are female, who have sought out the plate bikinis and thigh highs because they like how they look good. My warrior has an absurdly revealing transmog, and I more than once have thought I should change it to something else. I showed it to two of my female friends, one of them my ex-GF who is one of the most stridently feminist women I know. Both of them LOVED the mog, and in fact both suggested I stop showing the toon's cloak because it made the outfit even MORE revealing.
As for the NPC...honestly, you're reading WAY too much into it. I actually think it's more a comment on how female players can find themselves surrounded by crowds of admirers than to suggest "HURR DURR YOU'RE SO SEXY GUYS WILL TRY TO JUMP YOUR BONES!" There are several women in my guild. None of them are single, several are married. And all they have to do is log on and ask for favor and half the guild volunteers. That is as much a valid interpretation of "can't keep the men off you" as "guys will try to make you have sex with them!" At worst, it's a cheesy, bad pick up line by a character that seems to be a bit on the clueless, overenthusiastic side.
Lighten up. There are legitimate areas where sexism is a problem. This isn't one of them.
hazyreverie Apr 3rd 2012 11:04PM
The problem here is not that an NPC treats the genders differently. The problem is not that women are being complimented in a sexual way.
The problem is that women are complimented with "You can't keep the men off you!" As if female characters are a thing to be sought after and conquered by men. This is why the NPC's dialogue is sexist. I'd be fine with it if the males were also told "I bet you can't keep the women off you!"
I'd still appreciate it if the women were called strong as well, but I feel like it's okay for the NPC to have his opinion on that front.
This is far from the only case of sexism in the game. I'm personally offended by the quests, and the dialogue from Garrosh, that joke about how male blood elves look like girls. Not because I think male blood elves are tough and brave and strong, but because the implication is that females are somehow lesser, that's it's bad to not be masculine.
And then you've got situations like Tyrande, ruler of a society full of powerful, deadly warrior women. Only when her husband comes home she gets a makeover and starts fainting. How is that not sexism?
I don't mind skimpy clothing, though I would like more options for men. I don't care what gender of characters you play, and I don't care about your reasons for doing so. I don't care if NPCs make sexy comments or jokes sometimes. I do get treated differently playing different genders of character, but Blizzard can't control the players, and that's why you can report harassment.
But I want more strong women, like Zaela, who was so refreshing to see because she could have been swapped out with a male character easily...she just happened to be a powerful, brave female. I want the implications that feminine = negative to stop. Then I'll be happy.
clundgren Apr 3rd 2012 11:11PM
Not to mention the fact that, outside of the fantasy genre, male blood elves would have ridiculously masculine physiques. They are well-muscled with broad shoulders, 6-packs, and exaggerated jaw structure. Only in a world where Varian Wrynn is considered normal rather than a roided-out freak (let alone Garrosh) could male blood elves be considered feminine.
clundgren Apr 3rd 2012 11:05PM
The upvoting of some of these posts is evidence in itself that sexism is alive and well in the WoW community. Depressing.