Why is Blizzard still OK with gender inequality in World of Warcraft?
In most games I play, from World of Warcraft to Star Wars: The Old Republic, I make an effort to play mainly female characters. Unlike other males who play female characters, this isn't for cosmetic reasons; I'm not one of those dudes who can't bear to stare at his male character's butt for multiple hours a day. (How this is ever an argument that makes sense to people, I don't know.) This was a conscious decision on my part a few years ago, when I started to become aware of the discrimination faced by female characters.
See, when you make the decision to make a female character, you're intentionally and unintentionally signing up for a number of things. First, you are intentionally signing up to play a female character. This could be because you identify as female, because you prefer the look of female characters, or any number of other reasons (including the butt one). What you're unintentionally signing up for goes further.
You're unintentionally signing up for jokes made at your expense in a raid, like when my priest hit 85 and did BH in leveling gear, and my low HPS was mocked because I was a girl playing WoW. You're unintentionally signing up for harassment, for the catcalls and people begging you to talk in Vent, like you're a rare species of bird they'll only be able to hear once. You're unintentionally signing up to be victimized by other players because you dared roll something other than male at level 1, and you didn't know there'd be consequences for that choice.
Those forms of sexism aren't anything new to the World of Warcraft, but thankfully they're largely limited to the immature playerbase and not the game's creators. Unfortunately, Blizzard has its own gender issues to work out, and some of them are made clear by just rolling a female character.
Gender inequality in my World of Warcraft? Can't be!
Yesterday morning, a forum post on the Mists of Pandaria Beta Feedback forum highlighted some of the sexism players are unintentionally signing up for when they sign on to their female character. Ji Firepaw, an NPC you meet on the Wandering Isle who goes on to become leader of the pandaren Horde faction, greets female characters in a very creepy way, saying "Hello, friend! You're some kind of gorgeous, aren't you? I bet you can't keep the men off of you! Join me! You and I are going to be good friends!" To men, he instead says "Hello, friend! You've got a strong look to you! I bet you're all the rage with the ladies! Join me! You and I are going to be good friends!"

What's worse is that these aren't the only problems foist upon a player for choosing to play a female character. The most prominent issue, as old as girls in games themselves, is the armor issue, where game developers turn a torso-covering breastplate into a chainmail bra when it's on a female character. In this case, women who didn't want their female warriors to tank in metal bras and panties weren't really considered. Likewise, for some reason, male characters were never forced to wear chainmail underwear when the same item appeared as pants on a woman.
Seriously, why does this still exist?
My question, though, is why is this a thing? Why is it that developers are fine providing women with an unequal and often worse game experience? Why are developers OK with allowing female PCs to be harassed by male NPCs or requiring them to wear totally impractical armor pieces? It seems easy enough to make a game that isn't gender insensitive -- all you have to do is treat female and male characters equally. If you want people to have chainmail bra and panties, make the same piece as objectifying on a male character as it is on a women. If you're going to have a creepy dude running the pandaren race for the Horde, make his interactions equally creepy if you're a male PC -- or better, don't make them creepy at all, and have him remark on how strong your female pandaren look.

Unfortunately, it's the best idea I have to go on, because I can't otherwise fathom why unequal gender experiences still exist and are still being supported in the World of Warcraft.
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Reader Comments (Page 5 of 21)
Nadia Apr 3rd 2012 4:56PM
No, it's the "I bet you can't keep the men off you" part that makes it creepy. I'll explain.
Look at it this way, he calls the men strong, and says "you're all the rage with the ladies." This is like saying that the male Pandaran has many admirers because of his battle-prowess, and is strong so he can choose which of those admirers he wants to pursue or not.
When he says the women are gorgeous and "I bet you can't keep the men off you," it's like saying that the female Pandaran is too weak to fend off any admirers she isn't interested in. Also it says that these are admirers she has because of her looks (something she is born with) and not her battle-prowess (which she trained hard to get).
It's possible that the NPC dialogue is intended to be sarcastic, but that doesn't carry in the text of the quest. If there had been voice acting with definite sarcasm, maybe this would not be an issue.
xvkarbear Apr 3rd 2012 4:57PM
@Eraezay
I always imagined the conversation exchange between our players and npcs as going something like:
NPC: *looks like they need help.. looking around anxiously* (!)
Player: Hey! I'm a helpful person, I shall talk to that distraught looking NPC over there. "Hi Sir/Madam! You see to be in need of help, is there anything I can do?" (Clicking on NPC)
NPC: "Yes! All our clothes burned in a fire. I'm a leatherworker but I have no leather. (that burned in the fire too!) Do you think you can aquire 15 wolf belts for me? I will gladly pay you for your time.. and I also have this trinket that was in my pocket.." (Quest Box pops up)
Player: Sure! I can do that! I need the money anyways and that trinket looks like exactly what I've been wanting! (Accept button is clicked)
NPCs rarely run up to you.. and when they do it's like: Panic! Oh noes! You are famous helpful person that gathered pelts for me earlier, please help me again!
Jacatola Apr 3rd 2012 5:15PM
@Syung
But Ji does not say "you look tough" he says "you've got a strong look to you", and I want to highlight: "I bet you're all the rage with the ladies". Ji is still commenting on the males figure not his combat prowess. Both characters are being objectified, I don't see the difference. Ji is just a character not the person who wrote his dialog and in a game and story that players look for believable "human" interaction why wouldn't some characters be jerks?
TimR Apr 3rd 2012 5:12PM
@ Eraezay: Especially if they're a PETA member.
But seriously, I was just pointing out that it is rarely appropriate to compliment a stranger on their appearance in that way.
The OP's comment actually made me think of a Sexual Harassment video they made us watch in my office a few years ago. It was hilariously bad and outdated, but involved a guy walking up to women complimenting them in creepy ways, and then you would hear the woman's internal monologue regarding how creepy the guy was.
ronincse Apr 3rd 2012 5:30PM
@Nadia
Ok it is this kind of post that really makes me think people read into stuff WAAAAYYYY too much.
I pretty much agree with what Jacatola said, in either case they are being objectified and in either case he's saying they are popular with the opposite sex. He's using very common phrases to say that too so I just can't see the problem here.
It's also probably phrased that way because in most cases (talking about hetero relationships here) the man is the one who first approaches the woman. Say what you will about that being a sexist remark but all it takes it to hang out in a bar or similar establishment a few nights to prove that observation.
Noyou Apr 3rd 2012 5:40PM
Yeah. But apparently calling them a bitch is ok.
Cinarg Apr 3rd 2012 5:42PM
Before jumping to conclusions about sexism and being creepy, it could simply be culture. In some cultures that comment might be considered acceptable and not given a second thought, even by women of said culture.
Haden Apr 3rd 2012 6:12PM
Is walking up to any random guy and saying "Hello, friend! You've got a strong look to you!" any less creepE? The hell do you mean i have a strong look about me! I'm around 150-160 pounds on any given day! I'm lucky if i dont get blow away by the wind! Ladys!!! your walking down the street and a guy say "..." Would you rather it be "you look strong" or "you look gorgeous" ???
Syung Apr 3rd 2012 6:09PM
@Jacatola
I was paraphrasing for the sake of brevity and directness (and also maybe comedy). The important distinction to make is that Ji comments on how the male looks powerful, making him popular with women. On the other hand, he only talks about the female's physical appearance, making it sound like that's why he wants her to join him. GENDERS! WOO!
matthew Martinez Apr 3rd 2012 4:12PM
i agree, Blizz needs to step into the 2000's already. Great article. Everyone needs to be aware that maybe there is an actual girl behind that character you're making fun of who needs to know she can kick @ss as hard as any dude, her being female has nothing to do with nothing. It's ok to make jokes when you know the people on the other end. Otherwise, you come off like a beef jerky.
pinteresque Apr 3rd 2012 4:44PM
This is almost just as bad.
You can't assume that a female character implies a female player, and you can't assume that the nadir of the argument is to do x "as well as a man." That comparison shouldn't even exist in-game; there's a difference between, "good job, honey. Way to swing that sword. I bet your daddy's proud," and genuine gender-blindness.
Xantenise Apr 3rd 2012 4:12PM
This is sad, but I'm kind of glad a man wrote this column because I have the feeling if a woman did, it wouldn't be taken as seriously. *Sigh*
"My best guess would be that they find the number of creepy dudes who think Ji's harassment is funny and that chainmail bikinis are hot is higher than the number of women gamers who would get offended by them, and they're trying to appeal to the majority."
Not just women who get "offended" -- but women who are downright horrified because they've suffered this kind of thing IRL, and don't find it funny at all, because they know first-hand how terrifying this kind of thing can be.
But if they speak up, remembering incidents of being stalked and harassed and blamed for being the victim, they get told to "lighten up" and "don't take it so personally." "It's just a remark," they say, having no idea that "just a remark" is the first sign of something far more disturbing.
And don't get me started on how *awful* Blizzard's writing is when it comes to female characters. They're either evil, dead, there for sex appeal or to flesh out a male character. There are very, very few female characters who don't fit into any of those categories.
Nick Apr 3rd 2012 4:20PM
Thank god there are people like you. It's an unpleasant truth that the statement "it's just a remark" is a way to hide from reality. Saying things like this is akin to saying "it's just emotion, get over it". We cannot expect people to just get over things that are rooted in deeper issues and inappropriate mentalities.
We act as if we can't expect men (and plenty of women!) to be better than they are. Some men are beyond saving, but most just need to grow up a little bit. It seems to me that it only takes one woman saying "but I don't mind!" for every man to throw up his hands and claim that this is obvious proof that sexism isn't as serious as it actually is.
What I'm trying to say is that as a culture we need to grow up, and stop clinging to immature concepts.
Xantenise Apr 3rd 2012 4:38PM
@Nick
"It seems to me that it only takes one woman saying "but I don't mind!" for every man to throw up his hands and claim that this is obvious proof that sexism isn't as serious as it actually is."
This. Exactly this.
I notice the women who make these remarks are women who have been lucky enough -- LUCKY enough -- not to have been harassed, either.
I have not ever known a single woman who has ever been stalked or harassed to say "I am a woman and I don't mind this." Ever.
tulipblossom Apr 3rd 2012 10:01PM
@Nick - I completely agree. Perfectly put.
WoWie Zowie Apr 3rd 2012 4:12PM
ya so my mom plays wow and she wanted to look pretty so she transmogged all her gear to the revealing kind. this is coming from my 63 y/o mom!
guys want to be cool and girls want to look pretty. there are plenty of armor choices in wow that are very cover-uppy, why not just mog one of those?
I don't want a women's lib movement in fantasy rpg armor design.
feel free to downrate this because I'm a chauvinistic pig
Alex Ziebart Apr 3rd 2012 4:25PM
And what about cases like Ji Firepaw, where a woman is straight up treated worse than a man? There is no choice there. There is no recourse. The alternative is to not play what you want to play. Why is that acceptable?
Drakkenfyre Apr 3rd 2012 4:34PM
I am more likely to upvote you because of the torture of seeing your mom's character running around in a bikini.
Ok, not really.
While the chainmail bikini thing does bother me a little bit (it would be nice if there was an option for style under a menu. TF2 has ripped off so much from WoW, why not take a page out of it's book? Allow a "style" option for each piece that has multiple looks) the thing is, is Blizzard is still mostly staffed at the higher end by guys who think the whole "chick in a metal bikini" thing is like the best thing ever. The option to wear the equipment like you want should be an option.
Now, I love Blizzard, and I like alot of the guys that are there (faction bias notwithstanding) but when new artwork or concepts, or content comes out, I sometimes get disappointed when yet again something is stripped down to "hot chick in skimpy fantasy wear."
I am a guy, I like women in skimpy outfits (in general, not just in the game, in fact, some of my female characters I actually avoided the equipment that did that), but there is a time and a place, and not every single character should be dressed like that.
As someone else said on a similiar topic about plate bikinis, there are much worse examples out there. TERA has female characters in what looks literally like dental floss and saran wrap. Oh, and breast sizes larger than anything in WoW. Like, if I had to guess, DDD.
pinteresque Apr 3rd 2012 4:39PM
1. Go look up "false dichotomy" somewhere. I'll wait.
2. SOME guys want to be cool and SOME girls want to look pretty. SOME guys want to wear a tiara and dance on top of the Stormwind fountain and SOME girls want to go Titan's Grip. Blizzard has a habit of making those choices for people, and you're not helping.
3. Your mogging point doesn't hold water because the same pieces of armor that cover a male character head to toe in plate is structured into a midriff-exposing chest plate for female characters. If you want fantasy rpg armor design to stay believable, having armor that actually protects women from getting shivved in the kidneys is a good start.
4. I don't have to call you a pig because you did it yourself. good job.
Jeff Wakley Apr 3rd 2012 4:53PM
@Alex: Why is what's said to the female "worse"? Its effectively the same, interpretation aside. "Your appearance indicates you probably do well with the opposite sex."