Last year at BlizzCon, Blizzard announced that Mega Bloks would be producing a line of World of Warcraft building block sets. Mega Bloks has just released a video that gives a "Behind the Bloks" look at the process. The headquarters of both companies are explored, and the actual fabrication of the blocks is demonstrated. Also showcased are the Deathwing Stormwind Assault and Goblin Zeppelin Ambush playsets.

Andrew Sparkes, vice president of kid and collector brands at Mega Brands, Inc., narrates the video along with Nick Carter, vice president of art and cinematic development at Blizzard Entertainment. They discuss the timeline of the product, the relationship between the two companies and the inspirations behind the playsets.

The Mega Bloks World of Warcraft website links to previews of the season one sets, which are due to be released some time this summer.

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Tags: behind-the-bloks, behind-the-scenes, blocks, building-blocks, licensed-products, mega-bloks, toys

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