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MMOs don't work in the US says Take-Two Interactive


At the Cowen and Company Technology, Media and Telecom Conference this week, Take-Two Interactive's chairman Strauss Zelnick told crowds that MMOs just don't work in North America. "How many MMOs have been successful in the US?" Strauss mused. "Two: World of Warcraft and EverQuest." This is why Take-Two is focusing on Asian markets for its own massively multiplayer games and why, Zelnick suggested (without mentioning anyone by name), Blizzard had to reboot development of their own Project Titan.

However, while WoW's numbers have had a much-ballyhooed decline, its current 8.3 million subscribers is nothing to sneeze at. But does America's poor track record with MMOs mean Titan is doomed before it's even managed to get a release date? Zelnick and Take-Two seem fairly certain MMOs don't have a future, but we intend to wait and see.

Filed under: Analysis / Opinion, News items

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