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Heroes of the Storm trademark conflict

Heroes of the Storm naming conflict
The recently renamed Heroes of the Storm, Blizzard's upcoming MOBA title, is running into a little conflict at the EU trademark offices. Myrskyn Sankarit (English translation: Heroes of the Storm) is a pen-and-paper role-playing game for children, first published in Finland in July 2013. It was originally crowd funded on indiegogo in 2012. The game's creator, Mike Pohjola, is concerned about the two games co-existing peacefully, and even suggests that Blizzard could change the game's name once more. For those not keeping track, Blizzard's game was originally known as Blizzard DOTA, then Blizzard All-Stars, and finally Heroes of the Storm.

Blizzard originally trademarked Heroes of the Storm on September 24, 2013 in the United States and September 25, 2013 in Europe. Mike Pohjola applied for a Finnish trademark for his table-top game on October 4, 2013. This is all public knowledge available by searching the US and EU trademark databases. At the time of Pohjola's application, we didn't know what Heroes of the Storm was exactly. On the surface, Pohjola's application seems to be in response to that original leak. Myrskyn Sankarit may have existed earlier, but the name was never registered with any trademark office until after Blizzard registered their own. Any potential issues in Finland, where the game has already been published, is a question for someone who knows more about trademark law.

Filed under: Blizzard, Heroes of the Storm

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