Interviews provide an often-fascinating insight into the behind-the-scenes workings of some of our favorite hobbies--like World of Warcraft. Recently the Australian gaming site AusGamer posted a transcript of their interview with Blizzard's Senior Vice President of Story and Franchise Development, Chris Metzen. They chat about everything from Metzen's long history at Blizzard Entertainment, to the evolution of his current position in the company, to the realities of trying to juggle multiple franchises, story formats, and ideas among Blizzard's many intellectual properties. There's also a discussion about the role of fans in Blizzard's story development and how the push-and-pull of ideas and fan reaction shapes the direction that development may take.
If you're interested in how the creative process at Blizzard works, and to hear about the differences between large-scale and small-scale story development at Blizzard, this is an interview you don't want to miss. They even discuss how Blizzard's new developments -- like Hearthstone and Heroes of the Storm -- can potentially help feed into the franchise of World of Warcraft, with their use of iconic WoW characters and personalities. Check it out at AusGamers, it's a great view into the thought process of one of Blizzard's most iconic developers.