Built upon the remnants of an ogre civilization, Ashran looks deceptively like a nice enough island just off the coast of Tanaan Jungle. And it probably would be a lovely place to visit if not for the never-ending tug-of-war between the Horde and Alliance taking place in the central region of the zone. Then again, this might just be just your kind of excursion.
In Ashran, the Horde and the Alliance continue their long tradition of ruining everything they touch. Though home to the new faction hubs, Ashran is primarily a PVP zone with "world PVP" in mind -- though it maintains the essential elements of a battleground. Objectives are based around a tug-of-war, though it involves pushing rather than pulling. Each faction pushes down a lane toward the opposing faction's base, capturing points along the way. A powerful Ogre King awaits players at the central hub, aiding whichever faction can prove their might. A faction with dwindling resources will spawn NPC captains to aid them, some of which are named for known PVP personalities in the community.
Beyond the battleground elements, Ashran also has several other points of interest that will aid their faction's efforts and provide currently unspecified rewards. The zone preview also explains there are numerous personal goals littered throughout the island, encouraging players to venture out and find them -- luring more players into potential PVP conflict.
Head over to Battle.net for the full details.