World of Warcraft Annual now available in the UK

As an American, I found the product itself puzzling. A hardcover activity book? That's a bit fancy for something you're going to chop up and scribble in, isn't it? Apparently annuals like these are a popular Christmas gift in the UK. Where Americans make activity books in paperback with the expectation that they ought to be disposable after children tear them to pieces, they're made to last overseas where they often become an heirloom of sorts, kept for a lifetime alongside baby's first crayon doodles. Let's be real, though: the vast majority of these will end up on grown adults' bookshelves, right?
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