Filed under: 15 Minutes of Fame

WoW players today tend to consider the deterioration of the in-game community in terms of relatively recent influences like the Dungeon Finder and then the Raid Finder. We sometimes forget that design tweaks and new systems have been chipping away at the paradigm of Azeroth as a place to forge ongoing personal relationships for years now. Take a gander at the beginning of this analysis I wrote on the death of the Azerothian salesman all the way back in the hyper-modern era of The Burning Crusade circa 2007:

Forget the endless debate over hardcore versus casual -- there's another moniker that we here at Insider Trader hold dear: salesman. What's that? You don't know any salesmen in WoW these days? You're not alone. Times have changed since craftspeople toiled to build reputations as the go-to traders on their servers ... when Ironforge was the hub of civilization, where a few elite enchanters held court over the entire server with coveted formulae from such exotic locales as Stratholme and Scholomance.

It's a brave new world in today's Outland. Most enchanters don't enchant for the general public at all, unless you provide mats and a tip. And in any profession, with so many other players on the servers who have the same patterns (even rare patterns are generally available from more than one player) and so many easy ways to make money (hello, daily quests!), there's little reason to hang around town to build a regular clientele. Components provided or created by other professions are readily available on the Auction House -- there's no need to seek out and nurture relationships with another player from a complementary profession.

Have the conveniences Blizzard has developed for today's crafters meant the death of the salesman?

Most WoW players would agree that convenience and self-service is the way of today's game. But for one stubborn tradesman on Sentinels (US), life as an Azerothian salesman is anything but obsolete. Daen, a dedicated craftsman and proprietor of Daen's Crafting Emporium, single-handedly maintains what may be one of World of Warcraft's last remaining bastions of personal craftsmanship and trade skill service -- with a twist. This proprietor not only aims to provide personal service, but he does it at no charge, with the insistence that customers devote sweat equity to their mutual creations as well.

Who are the "greens," the shining emerald jewels of the posting community on the official World of Warcraft community forums? How does one go from being, say, Eldacar the PvP enthusiast to Eldacar the forums MVP, who recently unleashed a volley of questions on the current state of WoW PvP that gathered a virtual storm of opinions and insights on the official PvP forums? Who is this guy, and why is everything he posts on the forums in bright green letters? Here's your answer -- the scoop on a green straight from one of the blues, Blizzard Community Manager Jonathan "Zarhym" Brown:

"Eldacar's posting style and contributions to the community first crossed my radar during Cataclysm beta," Zarhym explains. "He had created some very useful guides on the beta forums detailing good feedback and bug reporting etiquette. I stickied his information and had brief contact with him via email and in the beta around that time.

"In the fall of 2011, once the community team solidified plans for expanding the MVP program, his name popped back up in part because of some PvP-related posts he was working on," he continues. "I really make an effort to try and hang onto the names of constructive, eloquent posters -- whether or not they're critical of some of Blizzard's decisions. The MVP program is really meant to be a reflection of the diversity within our community. Its members are just a collection of folks from the community who are embraced by their peers for their knowledge and personality, to the extent that we want to give them official recognition. I think Eldacar's a damn fine example of this."

A "damn fine example"? Frankly, we're with Zarhym -- Eldacar's thoughtful approach and obvious passion for his subject matter made trumpeting his recent call to arms for player feedback a no-brainer. So who is this guy? And how'd he get so damn fine, anyway?

The slow, viscous slide into a life consumed by gaming has become a media tale standard, usually including a bleary-eyed shot of the player blinking in the thin light of the computer monitor. Penned by journalists unfamiliar with the enveloping nature of MMOs, these stories skitter across the surface of a passion turned fixation. Without an understanding of the many positive forces of games like World of Warcraft, writers are unable to do more than entwine readers within a Lovecraftian tangle of gaming's most mind-numbing temptations, pushing them back into the light at the end with a complete, triumphant rebuke of the game in question.

The tale of Sevrin's descent into and return from Azeroth takes a different turn. A third-year film production student from the United Kingdom, Sevrin hasn't blocked World of Warcraft from his every thought -- instead, he spent months poring over his experiences to create a documentary of his experience. IRL: In Real Life, a short film featured last week on WoW Moviewatch (watch it again after the break), takes a frank look at how incessant gaming nearly pulled a young man's life off track -- and then provided the fuel for the creative project that's helping him move on.

If anyone could understand this kind of rise and fall, this dance with the glamors that wetly suck players into the virtual vortex, only to spit them out coughing and gasping with a renewed appreciation for life, it's fellow WoW Insider reader Keelhaul, aka The Mogfather, the player who racked up an incredible 1 million gold only to turn around and give it all away. "Brilliant," he commented simply on last week's Moviewatch showing of Sevrin's video. "Change a bit of the storyline and that's me as well." We suspect it's many of us, to some degree. Let's look inside at Sevrin's take.

So let's talk about ganking and getting ganked -- vile, nasty, evil rogues. How WoW players rage against rogues! You'd think an entire collective of them would be utterly reviled by the player community -- but not this group, which is such a straight-up gang that many of its sap-and-drop victims actually become cross-faction buddies. Vile Thorn of Defias Brotherhood (EU-H), an all-rogue guild that recently packed up shop and moved from another slowly stagnating roleplay, is probably the amicable gank squad you'll ever come across (or that'll come across you -- you know what we mean ...).

With an ironclad one-kill rule and a hankering for cross-faction roleplay, Vile Thorn takes no prisoners when it comes to fostering realm-wide roleplaying and world PvP. Its roster shows no sign of tanks, healers or other DPS classes; this group is utterly dedicated to its dark duties. GM Arli reports a warm welcome from players on Defias Brotherhood, both in character and out, after the guild's weekend sprint in search of a wider roleplaying community. To gank, or not to gank -- why is death at the hands of the Vile Thorns so compelling that one guild of factional enemies even realm-transferred along with its nemesis?

You don't get much more charming than the Knitting Grandma, the surprise hit guest at last fall's BlizzCon 2011 WoW Insider Reader Meetup. Remember her? She charmed our staff and meetup guests alike with her dry wit and talk of Thunder Bluff-themed socks.

Today, we press forward from the warm, fuzzy territory covered by the Knitting Grandma with two window-rattling volleys in the battle against gamer stereotypes:

1. You don't have to be a granny to knit and play World of Warcraft. Even the author of Clique, the preeminent click-casting addon, gets his knit on.
2. Whether they knit or not, even grannies can be GMs. Of raiding guilds. Who've raided since original Molten Core. And top the DPS meters. Wielding Dragonwrath, Tarecgosa's Rest. (So yes, that does indeed qualify her to tell you kids to "GET OFF MY LAWN!")

Meet Marthazon, the 70-year-old GM of Spartans on Dalaran (US-A).

After seeing this guild's victories through the lens of their mutual friendship, you'll never look at the bonds and teamwork among guildmates within Azeroth the same again. Writes our tipster:

My name is Nico and my character is Ignatious on Chamber of Aspects (EU). I'm co-GM/officer in a guild called Die Safe. We are a small (15 to 20 accounts) casual guild whose members like to raid on a couple of nights a week. I'd like to make clear that as a guild we are not hardcore or elitist, and we try to stay out of the realm spotlight as much as possible, so this isn't exactly familiar territory for me.

In our guild, we have a member that raids with us who is completely blind. His name is Ben Shaw, and he currently plays an enhancement shaman called Hexu. Ben used to be a soldier in the British Army and, whilst serving in Iraq, was involved in an incident with a roadside bomb in Basra. As a result of the explosion, Ben suffered multiple shrapnel wounds and had to have both of his eyes surgically removed.

Ben is a strong-willed individual and was not prepared to accept that he could no longer do all the things he previously enjoyed, even if that meant challenging peoples' preconceptions about blindness. Since the incident, he has embarked on numerous activities considered off limits to the visually impaired, some of which have been reported in the international press.

Everyone does their fair share of relaying information to Ben, but none more so than Davidian, our resident death knight.

From Olympic medalists and Hollywood actors to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? Where World of Warcraft and cool ideas and people meet, you'll find players who deserve 15 Minutes of Fame.

Noble knights in shining armor are a dime (a silver?) a dozen Alliance-side in World of Warcraft. Where you find one or more Alliance roleplayers, you'll find a veritable solar flare of the Light. In most cases, however, the buck (or the Light, as it may) stops right here at the boundary between Azeroth and Earth. But in one longstanding Moon Guard (US) guild, the Light spills forth into all corners of members' lives. The Bearers of Light's noble guild foundation rests on charity, both in game and out. Moving beyond regular newbie zone assistance events, the guild recently embarked upon a real-world community challenge that's racking up life-changing results.

Since its inception in the classic WoW era, this guild force for good seems to be filling an apparently unique niche among Azerothian guilds. Back in 2009, WoW Insider's David Bowers (then author of our roleplaying column) wrote about discovering the guild with his own character: "The guild I eventually chose is called The Bearers of Light on the Moon Guard server, and I chose it because its members pledge to be kind to others. It was the first and only guild I've ever seen in World of Warcraft that is explicitly founded around the spirit of benevolence and charity. I felt that it was a perfect match for me personally -- if you've seen movies like Pay It Forward or read about ideas such as random kindness and senseless acts of beauty, then you will have seen the kind of impact this theme can have on a group of people. Once kindness itself is a goal, it makes life so much more livable."

Looking for inspiration to start your new year off on the right foot? Look no further than The Bearers of Light.

From Olympic medalists and Hollywood actors to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? Where World of Warcraft and cool ideas and people meet, you'll find players who deserve 15 Minutes of Fame.

A college choir that specializes in choral arrangements of music from video games. A Hollywood horror actress. A guy known for Moonfiring targets out of the sky. We like to keep track of all the WoW-playing friends we've met through 15 Minutes of Fame. Even the stories of folks who aren't playing WoW anymore are stories many of us can relate to, offering a glimpse behind the curtain among players you and I may very well have grouped with during the past year.

Not everyone has time to respond to a year-end retrospective (we're looking at you and your Game of Thrones shooting schedule, Hodor!), but everyone still has a story to tell. Pull up a chair and our year-end gallery and sit awhile with some friends who play World of Warcraft, too.

From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame.

There's this mage on my realm who's always at the mailbox around the corner from the main Auction House in Stormwind right about the time I play another of my alts. I'm not talking about any of the mailboxes right there in the little square -- I'm talking about the one through the archway by the canal, toward the fishing quest area. Yeah, kinda out of the way, right? It's always at odd hours, when not many people are around. I can't help but notice her when she's there.

For a long time, I assumed that Mailbox Mage was just another banker alt, but then I noticed that she's actually leveling at a glacial pace. Now, as someone currently bringing up several alts simultaneously to try to sample all the revamped leveling storylines and zones, I can attest in no uncertain terms that sneezing too many times in a row nowadays will cause you to level. Mailbox Mage, though, plays pretty regularly. From what I can see, she logs in for a couple of hours at a time several times a week. She comes and goes, always heading off in different directions; she's obviously busy doing something. So I took a peek at her character profile -- instance runs and activity galore! I've come to the conclusion that that she's periodically freezing her XP, gobbling up every last bit of content in each level range before moving on.

From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame.

It's a good week when you can say you've finally completed a legendary weapon in World of Warcraft -- and for one hard-working player on Spinebreaker (US), it was a very good week indeed. Lucky dog Nasar and his alt Grômp have both completed the legendary staff Dragonwrath, Tarecgosa's Rest this week. Even more remarkably, the alt actually beat the main to the punch by a few days.

Pulling strings behind the scenes? Nepotism? Cronyism? Hitting the ol' casting couch, even? No, Nasar and Grômp earned their staves the old-fashioned way: dedication to guild and goals. "We have exceptional casters in our guild, and Nasar is one of them," says guildmate Linthiel. "We always knew we wanted to give Nasar a legendary, even though we couldn't give it to him first. Nasar has been leading our guild's GDKP, which enabled our alts to get Firelands gear, and many mains on our server a shot at killing Ragnoras. I've personally been raiding with Nasar for over three years -- we both got our Firelord title last week -- and I am very happy for him. His main and his alt deserve this."

From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame.

Your days are numbered.

It takes you a moment to realize that's all that's in the letter you just opened in your in-game mailbox -- that, and the Hangman's Noose ("It's shiny with blood!") attached at the bottom. You flick open the guild roster, but nobody's online yet. You run the sender's name through the Armory, only to come up with ... nothing. You're not involved in any active roleplaying storylines, and you can't think of anyone you've roleplayed with recently who seems threatening in the least ...

Fine, then. You take it to the forums. You're met with the usual banter for a page or so -- but then another player reports that a friend received a similar note. Then another shows up. And another. Before you know it, the entire realm, Alliance and Horde alike, is roiling with intrigue. Hundreds of players are sucked in. Who are the letters from? What is the threat striking again and again at seemingly unlinked players? What is behind the unfolding string of horror unfolding before you?

Who is The Broken Doll?

From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame.

Teeth-gritting stereotypes aside, the intersection of fitness and gaming is something we've covered a fair amount here at WoW Insider. There's the player who set up a system of "leveling down" as he lost weight, although a visit to his blog these days doesn't turn up much action. There's the player who lost 100 pounds on a treadmill while he played WoW, before such exercise setups were relatively common. We even ran an entire series last year on shaping up, Buffing for BlizzCon.

What we haven't run yet is a story on a gamer who's taken the weight off and kept it off while not only piling on new interests and active pursuits but also maintaining his love of WoW and gaming. A WoW player since the days of the original beta, Jonathan (aka Thundertotem) was a finalist in Subway Canada's Commit to Fit Ambassador search. While he wasn't ultimately chosen as the Subway representative and spokesperson, he says he remains a hardcore gamer even with his weight loss and fitness success.

From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame.

I'll let you in on a little secret: Sometimes, the real impetus behind getting featured here among our 15 Minutes of Fame interviews is to get enough people drop me a note telling me what a nice person and great resource a player is. That's the case this week with Kirina of WoW fashion blog Kirina's Closet. Yeah, she runs a pretty mean blog and forum for enthusiasts of unusual and unique WoW outfits -- but I ended up pinging her because I kept getting notes about what a helpful, welcoming resource she and her site are to other players.

I can only wish my high school chemistry teacher (yep, that's Kirina's calling during offline hours) had been so sympathetic. With the ability to change the outward appearance of our gear right around the corner for all of us image-conscious players, I knew Kirina would have some pointed comments about the advent of transmogrification. Will transmogging be as significant to the mainstream player base as it is to fashion fans like Kirina? She thinks it will be, and she tells us why after the break.

From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame.

Pitched battle in a frantic Battleground feels a little like Armageddon if you're on the wrong side of the wave. Depression can feel the same way to those struggling in its iron coils. Winding together entertaining and informative posts about both is popular blogger Gnomeaggedon, whose WoW blog (which has been tackling PvP topics since the summer of 2008) is working through a special month-long series on depression and mental health for the mustachioed Movember men's health movement.

You wouldn't think someone who's struggled with depression himself and mental health issues in his immediate family would be a big fan of the emotional highs and lows of Battlegrounds. It's one of the questions Gnomeaggedon toys with regularly: "Kind of related to your interview with Lady Erinia -- is depression caused by excessive video gaming, or is video gaming 'self-medication' for depression? I know in my case, my depression began when I was a child. I had no idea, and things like that weren't discussed in my family -- so treatment came 20 years 'late.' And where WoW was an escape from the difficulties of life (as alcohol, etc., had been in the past), most people assumed I had a (stereotypical) problem with gaming."

With a backlog of years' worth of posts about being a gnome mage, the PvP lifestyle, and scattered plugs for the awareness of mental health issues, Gnomeaggedon has left an indelible imprint in the WoW blogosphere. We had a cozy email conversation with the Aussie player to explore his enthusiastic support for Movember, how many fellow WoW players -- people you play with every day -- are likely to be touched in some way by mental health issues, and how "cleansing the debuff" of mental illness can make such a difference in people's lives.

From Hollywood celebrities to the guy next door, millions of people have made World of Warcraft a part of their lives. How do you play WoW? We're giving each approach its own 15 Minutes of Fame.

The robot lovers among you have undoubtedly already devoured our exclusive BlizzCon interview with Mr. Robot, the enigmatic robot-about-town behind Ask Mr. Robot. The gear optimizing tool burst onto the scene early this year, sparing players endless agony over hammering out the best stats, glyphs, enchants and other twitchiness for their gear (or, you know, making a wild stab, shrugging, and slapping on more mastery with a sardonic "whatever").

Where did this fantabulous, angst-saving service come from? How does it work? And why is it giving you that weird answer about that one piece of gear you thought would be your set's saving grace? We interviewed Peter Coley, co-founder of Ask Mr. Robot, and took your questions for the development team from Twitter and our previous interview here.