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Filed under: Time Is Money

The Undermine Journal reboots with AH sales profiles

I reported when it went offline, and it looks like The Undermine Journal is back. It's added a bunch of realms, to boot. Additionally, the development blog post linked above has a few tidbits about some features coming down the pipes, including Twitter direct messages as a potential vehicle for market notifications. Also exciting is the possibility of a raw auction house feed being made available (for free), so other sites could make AH mashups of their own without having to redesign the armory crawler.

This site is an amazing tool for stalking the auction house efficiently when you can't be directly in front of an AH. Combined with the Remote Auction House, this allows people to keep a semi-persistent presence on the market without needing to be in game all day. It's also invaluable for researching new markets and strategizing against your serious competitors. In fact, the only feature people have really voiced a lot of concern about is the seller activity page. The heat map can tell people when it's worth logging in to undercut, which can lead to people feeling like they're being unfairly targeted. The current items section tells interested players what other markets they could target someone in.

The standard response to concerns is that this is all just data, and what people do with it is not the fault of site that makes the data accessible. There is no privacy in an open market, and just like you can hardly be upset if someone puts a photo of a sale sign in your storefront window on the internet, you can't get upset if a site like the UJ makes everything you have for sale available through a public interface.

Personally, I like being able to stalk my competition more than I'm afraid of what they might do by stalking me. After all, there's only one of me and at least 50 of them. Additionally, I like to practice what I preach about market agility, and I like to think that every time a competitor closes a door on me, I can find a new door.

Maximize your profits with more advice from Gold Capped, plus the author's Call to Auction podcast. Do you have questions about selling, reselling and building your financial empire on the auction house? Basil is taking your questions at basil@wowinsider.com.

Filed under: Economy, Time Is Money

Gold Capped: How to farm Maelstrom Crystals

Every week, WoW Insider brings you Gold Capped, in which Basil "Euripides" Berntsen aims to show you how to make money on the auction house, and Insider Trader, which is all about professions. Email Basil (new address is basil@wowinsider.com; old one no longer works) with your comments, questions or hate mail!

The Maelstrom Crystal used to be disenchantable from an easily crafted epic. This was hotfixed, and the prices have unsurprisingly shot through the roof. People still want their gear enchanted, however, and for some reason these things keep appearing on the auction house. Where are they coming from? How can you get them? This article will discuss the current cheapest methods for getting them.

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Filed under: Economy, Time Is Money, Cataclysm

Time Is Money: Hate mail from competitors


Welcome to Time Is Money! This is the column where Basil "Euripides" Berntsen is occasionally allowed to post stuff that's too short for Gold Capped, but too long for Twitter. Have comments or questions about the in-game economy? Email Basil!

We received a note from a reader this week, and I felt it was appropriate to get the Drama Mamas involved. While this is a situation somewhat unique to auctioneers, it certainly has dramatic potential!

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Filed under: Analysis / Opinion, Economy, Time Is Money

Time Is Money: Overcutting in times of scarcity


Welcome to Time Is Money! This is the column where Basil "Euripides" Berntsen is occasionally allowed to post stuff that's too short for Gold Capped, but too long for Twitter! Also, don't forget to drop by the Call To Auction in game event next Sunday!

As a bit of a follow up from my recent post about deep undercutting, I'd like to take this opportunity to explore the other side of the equation. When there's more supply than demand, deep undercutting is more money for you, but less for your competitors. What about when there's a lot of demand, but little supply, though? Obviously, this is when you should raise your prices.

Overcutting is a term coined by Tim in the comments of that last post. Thanks Tim; I'd been looking for a word for this. When you have something for sale and it is literally flying off the shelves, there's no reason to undercut. At least, not the lowest price on the auction house. When there is lots of demand, you can take the opportunity to maximize your profit margins!

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Filed under: Economy, Time Is Money

Time Is Money: Are materials you farmed free?

No! They are not! A common fallacy I read sometimes is people arguing that since they farmed part of whatever it is they're selling, it's cheaper for them to make than it is for me to make. This is, quite simply, not true. It's easy to see where the error comes from, but much harder to win an argument about it.

Opportunity cost

If you farm herbs, you mill them, create inks, and then use those to make armor vellum, those vellums are not free, nor are they the cost of the vendor paper. The farmed materials can be sold a certain amount, and many people neglect to factor this. Farming feels like getting something for free -- after all, you're playing a game, and then when you finish playing, you have goods you didn't have before.

Opportunity cost is, simply, what something would have been worth had you done something differently. The opportunity cost of going to law school is not the tuition, but the money you would have made had you not been studying law. Add that to the direct cost (tuition, books, bribes, what have you), and you get the total cost. Compare this to the profits at the end of the run to determine whether it's worth it.

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Filed under: Economy, Time Is Money

Time Is Money: Profit off the Titansteel cooldown removal

Time Is Money periodically allows Basil a place to post inane nonsense and market predictions which rarely pan out. Still reading? Don't say I didn't warn you.

As we all read, miners will be able to smelt Titansteel after patch 3.3.3 with no cooldown. What will this mean for you, and how can you make money from this change? Let's start by quickly evaluating the Titansteel production chain.

Where in this do we see people mining Titanium Veins and smelting the Titanium Ore? We don't. Since the cooldown was removed from the alchemist's transmute titanium ability, the ore is no longer worth smelting. Saronite is always cheaper.

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Filed under: Time Is Money

Time Is Money: Felwood's wildlife


Kebina Trudough here, offering you the best gold making secrets they don't want you to know about! I was like you once, poor and homely, before I discovered my patented system. Now you too can fill your pockets with the good stuff without ever breaking a sweat! Why spend all your time toiling when you could be vacationing in the Hot Springs? I'm not offering these tips for 100 gold, or 90 gold, or even 50 gold! No, not even 20 gold! My system is yours for FREE! Satisfaction guaranteed or I'll give you a full refund (handling charges may apply). After all, Time Is Money.

Today, I'm going to talk to you about a way to make money skinning in Felwood, although similarly leveled zones work as well. This can be done with higher level characters or those who are at-level (50-60), although it moves more quickly if you have a character capable of chain pulling without having to stop to eat or drink or run back to your corpse all the time.

If you don't have a skinner that is a high enough level, you really should get one. Leather sells consistently well, and is very easily gathered. In fact, you could get one today! Create a Death Knight, train skinning, and go on a rampage, starting with a low level starter zone and working your way up.

Now that we've settled that, let's get down to the particulars.

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Filed under: Analysis / Opinion, Time Is Money

Time Is Money: Selling in multiple stack sizes on the auction house


Time Is Money is where the WoW.com editors told Basil to put all his nonsense instead of clogging up their inboxes with thoughts and tips about gold making in World of Warcraft.

Hi folks! Today we'll be talking about something that many experienced auctioneers have discovered on their own-- the stack size you list on the auction house has an effect on your profits and sales volumes. There are many types of things that you'll find yourself selling as you get more involved in making gold on the AH, and most of them are being bought by people who need more than one, but less than a stack.

The buyers for whatever product you're marketing are motivated mostly by price, however also by convenience. If a buyer needs a stack of 3, say, Infinite Dusts, unless you provide them with the choice of buying a stack of three, they need to choose between 3 singles or a stack that would leave them with leftovers. If the prices are the same, they'll typically go for avoiding leftovers. Many will even pay more for singles to they can avoid leftovers. You also have to factor in that many of them use the default AH interface, complete with its horrible sorting, so they may just buy the singles to avoid having to page through to the stack size they want.

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Filed under: Time Is Money

Time Is Money: Frost Lotus prices and farming

Time Is Money, so I won't keep you long.

Frost Lotus
is a component of raiding flasks, and it is gathered as a very rare chance from regular herb nodes, as well as Frost Lotus nodes that appear in Wintergrasp and Freya's room in Ulduar. The price of Frost Lotus has skyrocketed since patch 3.3 on many servers. This is partly due to the large increase in demand for flasks that the new content brought us, but I believe partly because of a reduction in supply.

The supply of Frost Lotus is and always has been low, however as I mentioned in my last column, there are ways to farm it. The most popular one was to get saved to an Ulduar raid ID where Freya's Elders (Brightleaf, Ironbranch, and Stonebark) have been killed, but Freya herself hasn't, allowing the herb nodes to respawn. Getting the nodes to respawn simply requires a "soft reset" of the instance, which means nobody zones in for 30 minutes.

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Filed under: Time Is Money

Time Is Money: Putting your emblems to work


Kebina Trudough here, offering you the best gold making secrets they don't want you to know about! I was like you once, poor and homely, before I discovered my patented system. Now you too can fill your pockets with the good stuff without ever breaking a sweat! Why spend all your time toiling when you could be vacationing in the Hot Springs? I'm not offering these tips for 100 gold, or 90 gold, or even 50 gold! No, not even 20 gold! My system is yours for FREE! Satisfaction guaranteed or I'll give you a full refund (handling charges may apply). After all, Time Is Money.

If you're like me, you have a lot of excess emblems sitting around. Maybe you never got around to spending them before the next tier came out, or maybe the badge gear just never quite compared to your raid drops. Whatever the case, there is no sense letting them go to waste when you could put them to work and earn some gold!

First, here is a quick breakdown of the current badge system, from most recent and difficult to acquire on down:
  1. Emblem of Frost: These can be acquired primarily by raiding Icecrown, completing the Raid Boss Per Week "weekly," or by completing one WotLK heroic dungeon per day using the Random tool.
  2. Emblem of Triumph: Most raids now drop these badges, as well as heroics. You will also be awarded these for doing any number of WotLK heroic dungeons past your first one per day using the Random tool. You will also get some by completing your first normal WotLK dungeon per day using the Random tool, as well as completing the Raid Boss Per Week "weekly." Also of note: If you get Heroic Oculus using the random tool, don't drop group! Not only has it been nerfed like crazy, but when you defeat the end boss, every player will receive a loot bag that will contain these badges and more, plus a chance at getting the super rare Reigns of the Blue Drake, which used to be available only by killing Malygos, who now drops his 25-man version (Azure) in both 10 and 25-man.
  3. Emblem of Conquest: Originally, these were acquired by running 10-man Coliseum, or 25-man Ulduar.
  4. Emblem of Valor: Originally these dropped from Ulduar 10-man and Naxxramas 25-man.
  5. Emblem of Heroism: These were among the first WotLK badges, and dropped from Naxxramas 10-man and heroic dungeons.

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Filed under: Analysis / Opinion, Tips, How-tos, Economy, Features, Guides, Making money, Time Is Money

Time Is Money: Dungeon finder


Kebina Trudough here, offering you the best gold making secrets they don't want you to know about! I was like you once, poor and homely, before I discovered my patented system. Now you too can fill your pockets with the good stuff without ever breaking a sweat! Why spend all your time toiling when you could be vacationing in the Hot Springs? I'm not offering these tips for 100 gold, or 90 gold, or even 50 gold! No, not even 20 gold! My system is yours for FREE! Satisfaction guaranteed or I'll give you a full refund (handling charges may apply). After all, Time Is Money.

The new Dungeon Finder that was added in Patch 3.3 has been garnering a lot of attention lately - and for good reason! But did you know that you could use it to make money?

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Filed under: Patches, Analysis / Opinion, Tips, How-tos, Instances, Features, Guides, Making money, Time Is Money

Time is Money: Down with the cooldown


Kebina Trudough here, offering you the best gold making secrets they don't want you to know about! I was like you once, poor and homely, before I discovered my patented system. Now you too can fill your pockets with the good stuff without ever breaking a sweat! Why spend all your time toiling when you could be vacationing in the Hot Springs? I'm not offering these tips for 100 gold, or 90 gold, or even 50 gold! No, not even 20 gold! My system is yours for FREE! Satisfaction guaranteed or I'll give you a full refund (handling charges may apply). After all, Time is Money.

Among the goodies that patch 3.3 will bring is a very welcome change. Transmute: Titanium will no longer be subject to a cooldown! This means that you can turn all of the saronite bars you can get your hands on into titanium bars; and saronite is so easy to obtain. Check out our previous guide to mining saronite.

So how will this change how you will go about making your money? Pass through the break to find out.

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Filed under: Mining, Alchemy, Patches, Analysis / Opinion, Tips, Economy, Jewelcrafting, Features, Making money, Time Is Money

Time is Money: Fishing for angels


Kebina Trudough here, offering you the best gold making secrets they don't want you to know about! I was like you once, poor and homely, before I discovered my patented system. Now you too can fill your pockets with the good stuff without ever breaking a sweat! Why spend all your time toiling when you could be vacationing in the Hot Springs? I'm not offering these tips for 100 gold, or 90 gold, or even 50 gold! No, not even 20 gold! My system is yours for FREE! Satisfaction guaranteed or I'll give you a full refund (handling charges may apply).

Angelfish, that is. Not only are they scrumptious, they're extremely profitable. How does 80 gold (give or take, depending on your realm) per stack of 20 sound to you?

Time Invested

Set aside 10-30 minutes a day to farm up a stack or two. If no one else is farming Dragonfin Angelfish in the area at the same time, you should be able to knock it off pretty quickly.

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Filed under: Fishing, Cooking, Analysis / Opinion, Economy, Features, Guides, Making money, Time Is Money

Time is Money: On patrol

Kebina Trudough here, offering you the best gold making secrets they don't want you to know about! I was like you once, poor and homely, before I discovered my patented system. Now you too can fill your pockets with the good stuff without ever breaking a sweat! Why spend all your time toiling when you could be vacationing in the Hot Springs? I'm not offering these tips for 100 gold, or 90 gold, or even 50 gold! No, not even 20 gold! My system is yours for FREE! Satisfaction guaranteed or I'll give you a full refund (handling charges may apply).

How would you like to make 45g in less than 20 minutes per day? Act quickly, and they'll throw in 850 Argent Crusade reputation and a shot at your very own Deputy Pa'trolla Badge!

Individual results may vary. If you are not level 80 yet, you won't make as much gold, but you will gain a whopping amount of experience!

So how can you take advantage of this once-a-day offer? By going on a Troll Patrol of course! You need to finish in 20 minutes or less to get the full benefits, but lucky for you, I have all the tips to get you movin'.

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Filed under: Tips, Quests, Features, Guides, Making money, Time Is Money

Time is Money: Capitalizing on Patch 3.2

Kebina Trudough here, offering you the best gold making secrets they don't want you to know about! I was like you once, poor and homely, before I discovered my patented system. Now you too can fill your pockets with the good stuff without ever breaking a sweat! Why spend all your time toiling when you could be vacationing in the Hot Springs? I'm not offering these tips for 100 gold, or 90 gold, or even 50 gold! No, not even 20 gold! My system is yours for FREE! Satisfaction guaranteed or I'll give you a full refund (handling charges may apply).

New patches always bring unique and often limited-time-only opportunities to cash in. To take advantage of them you have to be aware, come prepared, and be willing to invest in anything from materials to spending some quality time with the Auction House.

So what can you get out of patch 3.2? Scanning through the latest PTR notes, here are some potential gold-making highlights. Remember, results may vary:

Glyphs
Strangulate, a Death Knight ranged ability that silences, will soon also apply a 3 second Interrupt effect on non-player controlled targets (read: not for PvP). While a few other abilities are also getting this buff, you might note that there is actually a Glyph of Strangulate, which skims 20 seconds off its cooldown.

Considering how many fights depend on the tank and DPS to constantly be interrupting effects (General Vezax anyone?), this particular glyph might become more popular.

Frustrated Paladins everywhere probably have dropped Glyph of Exorcism from their PvP specs, but with 3.2 making it usable on players again, they may be wanting it back.

Glyph of Claw is being added to the game, and you can expect pretty much all ferals pre-level 50 (when they train Mangle) to pick it up. Although you won't be able to make this pre-patch, you could farm the materials.

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Filed under: Patches, Analysis / Opinion, Tips, Economy, Features, Making money, Time Is Money

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