Nov 17th 2010 11:05PM "complete with the author coming along and making a bunch of snarky comments."
Indeed. I feel like the author is trying to be clever and witty and is just coming off like your typical Internet know-it-all. I appreciate the effort in trying to educate the commenters of this post, but the tone is way off base IMHO.
TUAW, consider trying to grow your readership by encouraging a community. Ridiculing your readership every time they do something silly only serves to make you look bad.