Apr 6th 2009 2:58PM This situation is not unique to WoW.
It's common in real life jobs. If you're the boss, or in a position of authority, learning to deal with this problem is part of being in charge. Unfortunately, being a GM or guild officer is pretty much like being the boss on a job, except the problem is even more likely to occur because WoW is a game.
The way I always think of it is this: when you're in charge, you can be friendly with your employees (guildies), but you really can't be friends. There are boundaries between the two that are better left in place when you're in a position of authority. And, regardless it being a game, WoW guild officers are in that position.
I'm sure there are exceptions in both RL and in-game where everyone gets along perfectly and is okay with roles, etc. But, in my experience, there are always people out there that are looking to take advantage (whether consciously, or subconsciously) of a friend relationship in a work situation. It applies to real life and it applies to WoW (which is after all usually a microcosm of real life).
In my opinion, being in charge requires a certain understanding and acceptance of the boundaries between friend and friendly. Not everyone who is put in a leadership position is comfortable with the boundary and they are probably not going to be as effective a leader because of it. At some point you have to decide what is more important: being in charge and being effective, or being a friend. It's a social compromise that can be a very hard choice to make.