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  • Encarmine
  • Member Since Nov 23rd, 2009

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How much is a brand name license worth? {WoW}

Dec 24th 2011 8:14AM Mega, While that may be as much fun for me as for interested people, I unfortunately can not say much more about what I do, other then I do it. Reading Matt's article you can imagine the money involved in such brands creates a high level of sensitivity to details and a need for nondisclosure. However, you can all smile knowing we do try listen to you all, are inspired by your enthusiasm in all that we do, and that we are all very much a part of the fan culture we attempt to cater to with our product line.

How much is a brand name license worth? {WoW}

Dec 23rd 2011 11:04PM I can't take credit for the brutality of your childhood Lirdan, I haven't been on the brand long enough. There are however, some insanely talented designers who HAVE, going as far back as the Kenner days...those guys are legends (men who literally invented the 3 3/4 action figure during the oil crisis in the 70's).

How much is a brand name license worth? {WoW}

Dec 23rd 2011 5:39PM There may yet be a future for you in the business! Consider how corporations such as Disney, and Hasbro (now self titled in recent years as: "The Licensed Play Company"), are positioning their futures in building strong IP's. In only the last couple years Hasbro has turned IP's like Transformers, G.I.Joe and Battleship into major motion pictures with a massive partnership with Paramount, and started a joint venture television channel (the HUB) to further showcase brands such as My Little Pony, Strawberry Shortcake and Family Game Night. Company's are now using their brand's to expand the scope of their business, as well as break into international markets, by following the same business model's that made Star Wars the success it continues to be. The world gets smaller everyday, and these strong IP's help company's to bridge the cultural divides as they expand their business across the globe.

How much is a brand name license worth? {WoW}

Dec 23rd 2011 5:20PM As Senior Designer of Star Wars at Hasbro Toys, and avid WoW player, I found this article VERY close to home. Thanks for explaining the chaos of reality to the rest of the class.

Lichborne: Further death knight nerfs hit the patch 4.2 PTR {WoW}

Jun 1st 2011 7:51AM Ugh... This only makes me want to put my DK on ice and play some of my alts.

WoW 5th Anniversary Giveaway: 3 Tiny mount loot codes {WoW}

Nov 25th 2009 9:06AM ::puts his raffle ticket in the box::

WoW 5th Anniversary Giveaway: Spectral Kitten loot code {WoW}

Nov 23rd 2009 9:24AM Oh pick me, pick me! :D