Dec 7th 2009 1:23PM Interesting article. It's marketing, but it's unobtrusive and non-invasive, so I like it. Heck, I wish I had a better way to find out what cool WoW gear was available, so why not via a guild? I can even see guilds being formed for a defined social benefit, much like the B-corps that are start to come into being thanks to legislation being passed in several American states.
Also, the title of the post references a line in Shakespeare. "Let slip the Swag dogs of war" (or Swag Dogs of gear?) would be more accurate. The quote is from "Julius Caesar", act III, scene i:
"O, pardon me, thou bleeding piece of earth,
That I am meek and gentle with these butchers!
Thou art the ruins of the noblest man
That ever lived in the tide of times.
Woe to the hand that shed this costly blood!
Over thy wounds now do I prophesy,--
Which, like dumb mouths, do ope their ruby lips,
To beg the voice and utterance of my tongue--
A curse shall light upon the limbs of men;
Domestic fury and fierce civil strife
Shall cumber all the parts of Italy;
Blood and destruction shall be so in use
And dreadful objects so familiar
That mothers shall but smile when they behold
Their infants quarter'd with the hands of war;
All pity choked with custom of fell deeds:
And Caesar's spirit, ranging for revenge,
With Ate by his side come hot from hell,
Shall in these confines with a monarch's voice
Cry 'Havoc,' and let slip the dogs of war;
That this foul deed shall smell above the earth
With carrion men, groaning for burial."
Atwood of Fenris
Speaker for the One Tree