Jul 27th 2010 6:21PM
Blizzard CEO Mike Morhaime, from the Activision-Blizzard financial call a few months ago:
“Our research shows that trial players who play World of Warcraft pass level ten are much more likely to stick with the game for a long time. Currently, only about thirty percent of our trial players make it past this threshold. So anything we can do to improve the new player experience is a huge opportunity for us.”
May 2nd 2010 8:38PM Speaking as the author of the Gamasutra article, there's no worry of plagiarism here. The anecdote (and the hundreds of behavioral research on the topic) are well known and didn't originate with me.
Besides, I've really enjoyed and benefited from Brian's articles while gearing up my hunter alt. :)