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Feb 2nd 2012 5:49AM On my realm I always felt the reason behind the decline was WoW bleeding subscriptions. With the mentioned "constant recruitment" for 25mans sooner or later you just run out of applicants or - what's almost as bad - you run out of quality applicants. Then you either A, downsize to 10m, B, disband, or C, lower the bar: none of which is particularly attractive option.
I hoped the cross-realm raiding will provide some relief for such issue but seems as DShc isn't supported it won't matter.
Forecast for the moment is 25m will eventually die out just as 40m did, for the same mentioned reasons, and then that's just another chunk of subs gone (there are plenty of people who find no fun except in 25m raiding).