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Feb 9th 2012 6:05PM @Bossy, EVE hemorraged subs because of a few massively idiotic decisions on the part of the developers that completely devastated the player community. The "$60 Monocle" debacle was the most prominent, but certainly not the only one.
Cataclysm saw similar results. Cataclysm was launched in the west, and the game lost over half a million subs, six months later Cataclysm was launched in China, and lost 800k subs over there. That tells you something very prominent, when 800k subscribers who had been trapped farming ICC for almost two years quit the game rather than play Cataclysm.
Nov 20th 2011 6:09PM http://childrenofwrath.blogspot.com/2011/10/misteps-in-cataclysm-misfired-story.html
That post pretty much explains why Blizzard is making a mistake with this storyline.