Posts with tag 10-million

Even in the middle of zombies, nerfs, and Death Knights, World of Warcraft has continued to grow. Blizzard announced today that World of Warcraft has achieved 11 million subscribers. To help with perspective, that's as many people as had been employed by the construction industry last year, or just slightly under the population of Greece.

When WoW hit 10 million back in January, Blizzard acknowledged how big the holiday season had been for them. Now consider that we're going into a new holiday season with a brand new expansion on the way. Even if other games are looking to get a piece of the action, we should expect Blizzard to keep steamrolling with their great success. Word of mouth from the recent zombie event might be exciting older players to return, and programs like Recruit-a-Friend will keep growing their active base.

We should expect to see the 12 million landmark sometime in 2009. WoW had hit 9 million subscribers back in July of 2007. Like we said, 10 million subscribers was reached in January of 2008. It took a little longer to grow from 10 to 11 than it did to get from 9 to 10, but if they keep up this rate, we should see the 12 million announcement around February or March.

At least one person who claims to be in the know believes that WoW ain't done yet: Colin Sebastian, an analyst at Lazard Capital Markets, believes that by the end of 2009, World of Warcraft will have picked up at least another million players around the world, in addition to the 10.9 million he says are already in the game. The launch of Wrath of the Lich King and the surge in popularity of the game in China will bring the game up to as much as 12 million players before the end of 2009.

There's no question that WoW's population has slowed down lately -- the last time we heard an official update from Blizzard was way back in January, and while this analyst claims there are more nowadays, there's no question that things have plateaued for the moment. But maybe there are some more folks out there who haven't played yet, and maybe Wrath of the Lich King will bring them into the fold.

He also mentions Warhammer Online, as you might expect (isn't that pretty much a requirement anytime you talk about MMO populations these days?), but he's landed on the same conclusion both Blizzard, Mythic, and all of their players have already ended up at: WAR isn't really going to affect what WoW does, and vice versa. "Core WoW users," apparently, have "limited interest" in the other big MMO out there at the moment.

With over 10 million subscribers, World of Warcraft commands a pretty hefty chunk of the PC gaming market. Stopping by my local Best Buy, I asked their Geek Squad members to simply: "Show me the machines for WoW." One guy smiled, nodded, and took me to what he called "the WoW rack."

"These are the machines," he promised me, "that'll get you through the game." According to my Geek Squad advisor, there's been more than a few memos in the store about which machines to recommend for World of Warcraft. "Corporate wants to be sure," Brian told me, "that you people can get Warcraft machines right out of the box."

Best Buy isn't alone in this preparedness. AMD Game! is a branding label that, in theory, recommends the best-of-the-best, all according AMD. They prescribe a set of base, minimum requirements for a computer, and then run that box through a series of games to be sure the game plays the way it's supposed to play. If the system passes muster, then the system is allowed to stamp itself with the coveted AMD Game! label. And, yup: World of Warcraft is certainly on that list.

And since the World of Warcraft XPS sports an nVidia card -- you can be pretty tootin' sure that gets tested as well. While the XPS still costs a little more than most might pay, it's branded, toyed-out the wazoo, and all about WoW.

WoW: Im in ur PC market, designin' ur boxes.

[Via Gamers Hell]