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Posts with tag 12-million

World of Warcraft reaches 12 million players

Blizzard has just announced that WoW has reached another significant milestone, and that the player base is continuing to expand after nearly six years of existence. World of Warcraft now has 12 million people playing it.

That's a lot of Deadmines runs.

Vaneras
Today we announced that World of Warcraft has passed another major milestone and now hosts more than 12 million current subscribers around the globe. Check out the press release for the full announcement, and thank you to all of our players for making this possible -- we're grateful for all of the support and enthusiasm you've shown over the years, and look forward to continuing to provide you with great entertainment experiences for a long time to come.


For those wondering exactly what constitutes a subscriber, check after the break. Otherwise, know that Blizzard has pretty strict accounting practices, and this number isn't blown up by some cheap trick.

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Filed under: News items

BusinessWeek inside the world of Blizzard

BusinessWeek spent some time examining the indisputable success of our Blizzard overlords. At the very beginning of the article, BusinessWeek credits Blizzard's mastery of gaming to the often-spoken, often-hated "when it's ready." In a quote from Jay Wilson, Blizzard says that if "a product isn't good enough, we cancel it."

The BusinessWeek article talks a lot about the overwhelmingly involved culture of Blizzard employees. The developers play their own games, both on the clock and off the clock. Dedicated "strike teams" spend lunch cruising the games' latest builds. Players in beta provide instant feedback, which executives and designers hungrily consume to make the best possible decisions. And if a game isn't deemed "fun enough," it's sent off to black-can land, where it will never see the light of day.

According to the article, though, Blizzard still plans on releasing a new expansion every year. This is in addition to Starcraft II and Diablo III. While we can obviously expect these games to show up "when they're ready," it paints a very active, competitive future for the Activision Blizzard group. The article does credit a new milestone for our beloved World of Warcraft. According to BusinessWeek, the subscriber base is now nearly 11 million. With the Recruit-a-Friend benefits, I hope we see this number grow to 12 million by the end of the year.

Filed under: Analysis / Opinion, Blizzard, News items, Expansions

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