Posts with tag China

Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, pitfalls and traps. How about you hang out with us as we discuss some of the more esoteric aspects of the games we love to play?

With the announcement of Mists of Pandaria and the inclusion of the Pandaren race in World of Warcraft, the most-asked question that I received was "How is this possible with the laws in China against killing pandas in video games?" The second most-asked question was "How is this possible when Kung Fu Panda will just sue Blizzard?" After I got over the initial hilarity of imagining the actual Jack Black-voiced Kung Fu Panda taking a dude to court, I realized that the myths about China's involvement with pandas in games, as well as what constitutes a real cause of action in terms of copying characters, are finally issues at the forefront of WoW topics.

The Lawbringer is all about pandas today. You might be sick of them, you might love them, or heck, you might be on the panda fence. I can promise you that even if you aren't a Pandaren fan, you just might learn a little something or two from today's all-panda fun. Sit back, relax, get all Zen-like, and let's see what the Pandaren have to offer us.

Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Running parallel to the games we love and enjoy is a world full of rules, regulations, pitfalls and traps. How about you hang out with us as we discuss some of the more esoteric aspects of the games we love to play?

Gold selling is a multi-billion dollar industry that spans the globe, with a healthy portion of in-game currency sales originating from China. It's a cheap operation to start up -- all you need is cheap labor, some computers, a PayPal account, and a copy of World of Warcraft. The overhead is low and the payoff is big because the demand is present for the supply. People have a perceived need to buy gold, so more people sell gold, which allows the market to grow. It won't stop, either, as tradable virtual currency from all types of games hit the gray market.

What happens when an industry with low overheads becomes too profitable? What happens when a relatively simple setup like gold farming goes from the quaintness of cottage industry to a virtual currency-fueled industrial revolution? People start getting ideas when money is sitting there on the table, ready and waiting to be snatched up by the stalwart businessman. Combine that sentiment with the corruption and profit motives of institutions and a labor force that is for all intents and purposes free, and you get the sad tale of prisoners in China and the people in charge.

The Guardian ran a heartrending story yesterday about prisoners in China forced to farm gold on behalf of their prison bosses. After spending their day doing backbreaking labor, they would spend the evenings farming gold in games like World of Warcraft.

According to the report, it's likely that the prison bosses made more money from the sales of these online currencies than they did even from prisoners' manual labor. If prisoners were unable to produce enough gold during their shift, they would be physically punished.

"They would make me stand with my hands raised in the air and after I returned to my dormitory they would beat me with plastic pipes. We kept playing until we could barely see things," said one prisoner in the report.

Blizzard's been fighting gold farming practices for a long time; we'll likely never see "legal" gold selling if Blizzard can doing anything about it. This story illustrates one more reason you should not support these services.

Note: Comments on this post will be closely monitored. Racial insults, personal attacks or any of that nonsense will be deleted. Repeat offenders will be banned.

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Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Running parallel to the games we love and enjoy is a world full of rules, regulations, pitfalls and traps. How about you hang out with us as we discuss some of the more esoteric aspects of the games we love to play?

We've all heard about the now-infamous request for Blizzard and NetEase to remove all forms of skeletons and other material from the Chinese release of Wrath of the Lich King, which finally was released in China on Aug. 31, 2010. What on earth is going on with Blizzard, NetEase, China and all that jazz? This week, The Lawbringer looks at the general video game climate in China, talks a little bit about how things are different for WoW players in China, and helps clarify some of the craziness going on about that whole skeleton debacle.

It's been a long, hard, ridiculous road for Blizzard to get the Chinese government's approval to make Wrath of the Lich King content available to their citizens. So ridiculous, in fact, that it's difficult to nail down just which related stories are the most important. We could tell you about:

• How it was reportedly ready to go in early 2009, but Blizzard's Chinese then-distributor The9 was released from its duties after poor management;
• How WoW China's new distributor, NetEase, had to get the entire game re-approved, and upon its relaunch, it faced heavy censorship not requested under its previous owners;
• How the entire re-approval process may have been politically motivated due to US-China trade relations;
• How Wrath's content review by the government was halted due to collecting subscription fees being "illegal" and creation of new accounts was suspended pending investigation;
• And how Burning Crusade was only just approved a few months ago.

And there's a ton more to it. But we might finally be nearing the end of this sordid story, according to the Wall Street Journal. Wrath of the Lich King is set to launch in China next week, barring any more instances of draconian politics, censorship, or mismanagement. Let's just hope that nobody in China wants to play as a death knight.

If you've been following World of Warcraft's published subscriber numbers for a while now, you know that we haven't seen a rise in WoW subscribers since late 2008. Blizzard's been holding steady on a figure of 11.5 million subscribers. But, according to Frank Pearce, Blizzard's Executive Vice President of Product Development, that's going to change.

When asked if by VG247's Adam Hartley if he thought WoW's subscribers had permanently peaked, Pearce had this to say:

"I mean, you can look at that number and if you look at some of the details around it ... In China, for example, we haven't even launched Wrath of the Lich King yet, and that expansion is already 18-plus months old. They're still playing The Burning Crusade there, because we're waiting for approval for Wrath from the appropriate agencies. And once we get that approval and launch Wrath in China then I think we will see growth."

Pearce also noted that "win-back" of subscribers who had left the game after previous expansions is particularly high for WoW, and that subscriber counts should grow when Cataclysm is released.

"Hopefully we will get some people back from Cataclysm as well. I don't think 11.5 million is a peak, necessarily, but there are certain things that we need to do and need to do well in order to see it go further."

Like refining the 1-60 game, an area many players have never gotten past, no doubt. You can read the full interview with Frank Pearce at VG247.

[via Massively]

World of Warcraft in China continues to walk a rocky path. NetEase, the company currently licensed to operate WoW's The Burning Crusade expansion in China, lost Li Riqiang, a senior director for the WoW business unit on the 24th of February, 2010. There is no word on why he left, and the company is keeping mum on details about the departure and his replacement.

This comes on the heels of a 62% jump in revenue in the fourth quarter of 2009 generated since NetEase was able to light up the TBC servers after resolving their disputes with the government, which had prevented them from launching the service in China until September 2009. That revenue increase was accompanied by lower profit margins, however, as NetEase must pay hefty licensing fees to Activision Blizzard.

The fact that there are still Chinese players who are willing to play an obsolete and no longer maintained version of the game is a little strange to me-- many Chinese players simply started over on Taiwanese servers. Judging by the amount of red tape that's being wrapped around anything to do with Blizzard, I suspect we'll see Cataclysm released before Chinese players can play Wrath of the Lich King without connecting to a server in Taiwan.

From Worlds in Motion we've learned that Blizzard has suffered yet another setback in China.

As reported by JLM Pacific Epoch, the Beijing Municipal Higher People's Court has found that The9, Blizzard's onetime partner in China violated the copyrights of five Chinese fonts owned by Founder Technology Group. The9, Blizzard, and two other parties have been ordered to pay a fine of RMB 1.45 million, or approximately US$ 212,000. The9 has appealed the order to the People's Supreme Court. (Lovely place by the way. Just watch the steps.)

To recap, Blizzard had licensed World of Warcraft to The9 to distribute the game in China. Apparently, in localizing the game for China, The9 used five fonts for the Chinese text in game. However, these fonts are owned by Founder Technology Group, who sued The9 and Blizzard for copyright infringement in 2007, requesting damages of RMB 100M, or about US$ 13M. In September 2007, when The Burning Crusade was released in China, all of the Founder Technology Group fonts were replaced with fonts that Blizzard had permission to use "as a gesture of goodwill to the gaming community" "without any admission of liability."

Given the rocky relationship between The9 and Blizzard, it is likely that this fine will be yet another bone of contention between the companies and that responsibility for this fine may end up being decided in yet another court battle. Stay tuned!

NetEase is finally approved to release the Burning Crusade in China, which probably means that they are accepting new accounts again. This is months after being caught in the crossfire between the quarreling GAPP (General Administration of Press and Publications) and MoC (Ministry of Culture) over NetEase's rights to operate WoW at all.

Now that they are only one expansion behind and with Cataclysm set for the latter half of this year, this gives NetEase time to get Wrath of the Lich King approved before they fall behind yet another expansion. In the meantime, many Chinese players have turned to Taiwanese servers to get their Northrend fix.

Reuters reports that Netease, the company that operates WoW in China, has stopped accepting new accounts and has reapplied to GAPP (General Administration of Press and Publication) for permission to release The Burning Crusade. The article does not mention if this was voluntary, or if this was part of the ruling that was scheduled to be handed down in January.

For those unfamiliar with this story, Netease was told to cease WoW operations last year by GAPP and the Chinese Ministry of Culture stepped in and contradicted the ruling. Netease has continued taking new accounts until now, while waiting for the decision of these governmental bodies. Assuming Netease can finally get approval to release The Burning Crusade, they will still need to apply for permission to release Wrath of the Lich King. At this rate, the rest of the world will get Cataclysm before mainland China sees Northrend.

The timing of this is unfortunate, considering that Lunar Festival begins next week. Lunar Festival is based on Chinese New Year.

We'll keep you posted as this seemingly never-ending drama continues.

[via Joystiq]

JLM Pacific Epoch reported last week that an agreement has been reached regarding NetEase and that punishment will be announced this month. The two government agencies fighting over whether or not NetEase engaged in illegal activities have agreed that by charging fees before full approval, NetEase is guilty of acting against regulations. The disagreement began when the General Administration of Press and Publications halted their review of the game in November 2009, but were opposed by the Ministry of Culture in their decision.

This announcement raises so many questions for WoW in China. Will NetEase be allowed to resume operations of WoW? If not, will Blizzard be able to find yet another replacement? Or will China continue to block all attempts for playing World of Warcraft, continuing their efforts to not be influenced by western culture?

Many Chinese players are still hanging out in Azeroth via Taiwanese servers, of course. This includes the famous Chinese guild Stars, which was also WoW.com's August Guild of the Month winner. If commercial operations of WoW return to China, Wrath of the Lich King has yet to be released there. So many players who have defected to Taiwanese servers are not likely to return until after the Chinese servers catch up with the rest of the world. We'll keep you up to date on the situation as it unfolds.

[Via GamePolitics.com]

Our friend Kevin Kelly over at the Joystiq mothership got a chance to talk to Frank Pearce at Blizzard about the Warcraft anniversary, and he did us proud. Not only did Frank Pearce do some nice reminiscing about Blizzard, where they've come from, and how the massive World of Warcraft undertaking has changed them as a company (they've gone from 500 employees to about 4,000 in just the last five years), but he also touched on some issues we've really been wondering about over here at WoW.com as well.

Like, say, the reason we haven't seen a girl in the ads yet. Pearce says they're open to it, and he wants some names submitted, so we'll offer up Felicia Day as a no-brainer, and if you guys have other ideas, share away below. He also talks about server capacity, and says that at nearly every step, Blizzard has been surprised by their success. He attributes race and faction changes to thinking that realms were big enough on day one to bring everybody together who wanted to come together, but they later realized that wasn't what was happening. He mentions China and NetEase and says they wish the process there was faster. And finally, he talks, surprisingly, about the BlizzCon Vegas that wasn't, and seems to confirm that Blizzard was considering a Vegas show. Interesting. Where else did they consider holding the convention, we wonder?

Former World of Warcraft distributor in China The9 recently reported on their third quarter revenues which showed a massive 94% drop Year Over Year. Their revenues were posted at $3.7 million, a significant drop from their second quarter revenue which was pegged at $42.2 million (while they still held the license). Last year, The9 reported revenues of $59.8 million.

Although The 9 downplays the loss, pointing to notable growth in their other licenses, such as FIFA Online 2 and Granado Espada, the impact of losing the publishing rights to Blizzard's phenomenal MMOG was more than apparent. World of Warcraft has a tumultuous history in China, with The9 losing the rights to rival Netease back in June, with rumors swirling about the change as early as April of this year.

World of Warcraft is currently in the middle of a power struggle between two Chinese government agencies, resulting in the suspension of the game. Players in mainland China have reportedly not had access to the game in months and there were numerous delays to the Wrath of the Lich King expansion, putting the future of World of Warcraft in the country, as well as its potential millions of dollars in profits, in question.

[via Massively]