While we've written before about academics who are researching WoW from within, we're not sure that we've seen anyone whose primary fieldwork is the PvE raiding experience. Meet Alex Golub, Ph.D., an anthropology professor at the University of Hawaii. Golub plays a Resto Shaman in a Wrath-era raiding guild who's researching what he calls the culture of raiding -- "why people do something as crazy as run 25-mans four days a week."
"There is a lot of research on WoW, actually, but most of is based either on crunching Armory data to produce statistical analysis of game play, or it is more 'cultural studies' where people play the game a little and then write something beautiful about it," he explains to 15 Minutes of Fame. "My unique angle is that I am doing anthropological fieldwork in WoW, living and playing with a raiding guild and putting in 20+ hours a week keeping them healed and decursed."
The main themes of Golub's research (ahem): "American cultures of self-control, efficiency, masculinity and success amongst players of WoW." We asked him to boil that down for us. "I study how guys behave badly in Vent, and how/why people become emo and/or talk about why other people are emo," he explains. "I'm interested in how you get a group of 25 people to keep calm and collected as they try to do something really emotionally important to them, which requires relying on other people when its difficult to see them face to face."